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Product Manager, EP, Rhythm Management - 12month FTC Job

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Date: Dec 4, 2018

Location: Hemel Hempstead, HRT, GB

Company: Boston Scientific

This is a 12month fixed term contract

 

Purpose

 

The core objective of this role is to support the relevant markets in achieving the goals and objectives of the Rhythmia Management Devision (Electrophyciology Product Manager).  This person should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.

 

Responsibilities

  • Market Development: Assists in the development and responsible for the execution of  post market strategies; Identifies local UK clinical/market trends and suggests new product/marketing opportunities; Creates and manages along with the educational team Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan with focus on local UK requirements; Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists; Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
  • Building and Maintaining Relationships: Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; works in partnership with Business Unit Manager, RM Marketing Manager and local UK sales management to drive customer and account level targeting; Develops and maintains relationships with key functional areas including International marketing, market research, clinical and regulatory; identifies and leverages opportunities for cross cluster synergy working closely with the wider RM local marketing team.
  • Planning and Analysis: develops in-depth knowledge and understanding of market environment and competitive dynamics, drives operational product launch strategies and identifies / delivers on product roll-out strategy in collaboration with international marketing and sales managment; robust assessment of market potential, market modeling and forecasting, marketing plans, P.E.R.’s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc. - maintains up-to-date price books and supports tender submission processes; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management; Development and management of local marketing budget (including programs, promotion, advertising, etc.).
  • Product / Market Management: Responsible for developing, coordinating and executing product training; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Drives and coordinate adapted customer programs; Develops and implements promotional activities/materials for the franchise; Defines and executes professional conference strategies and tactics for franchise/products; Develops and implements launch strategies, including launch package.
  • Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

 

Skills & experience required

  • UK & or IRL Marketing experience is ideal
  • Medical device experience preferred (ideally within CRM/EP or cardiology); other industry sector experience will be considered, particularly highly regulated environments
  • Degree in Marketing or in a relevant field (Ideal)
  • Good numeracy and analytical skills; previous sales forecasting experience preferred
  • Desire to execute with hands on mindset
  • Proven ability to work and influence across a matrix organization. Builds networks and able to lead and partner with various stakeholders on local and EU level
  • Collaborative; team focused; willing to contribute to the development of the team
  • Open mind set and willingness to learn about new technologies and markets
  • Excellent communication skills and with a passion to present and motivate
  • Strong planning and organizing skills
  • Results oriented and takes accountability
  • Flexible
  • Creative and innovative thinking
  • Digital marketing experience ideal
  • Fluency (native or equivalent) in English
  • Willing and able to travel

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