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Marketing Manager, IC Job

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Date: Mar 15, 2019

Location: Kuala Lumpur, 14, MY

Company: Boston Scientific

Proposed Statement

 

Works in line with the country leadership team to formulate country marketing strategies to plan, schedule & execute marketing and/or business development plans for the responsible franchise(s), as applicable. Identify business opportunities and execute plans to drive growth, gain share and position the company as a key player in the industry. Evaluate and improve effectiveness of marketing tactics and campaigns through marketing success metrics.

 

Focus on product positioning, product launches, market penetration and training while ensuring country forecasting is consistent with sales and supply chain plans. Undertakes market intelligence research and develop strategies with sales team(s) to capture and broaden BSC’s market share in existing and potential markets as well as drive revenue growth.

Key Responsibilities

 

 

Develop and Implement Marketing Strategies 

  • Develop and implement competitive and sustainable marketing strategies and programs for the franchise; identify organizational implications of strategic decisions and recommend actions.
  • Ensure strategies and plans meet market creation and development needs in the region and are aligned with global marketing strategies.
  • Ensure consistency of franchise strategies and implementation across ASEAN/country and aligned with overall Division strategic and brand positioning objectives, while tailoring them to specific market needs.
  • Establish clear direction and priorities for the franchise; track, monitor and communicate progress and performance, and take timely correction plans as necessary.
  • Proactively promote country/region's strategic input into divisional decisions.

 

Portfolio Management

  • Lead the team to do deep analysis of the franchise, product segments, customer segments and develop plans to accelerate CEPG.
  • Work with Franchise Councils where applicable to establish investment, maintenance or de-prioritization of products/segments.
    •  

Marketing Plan and Execution

  • Evaluate and improve effectiveness of brand and portfolio management, marketing tactics and campaigns through marketing success metrics.
  • Working with country leader and business leader each country very closely. Conduct all necessary activities to maintain an updated Strat Map and Marketing Plan (market model, market sizing, and segmentation studies/analysis/strategies) in accordance with budget objectives.
  • Continuously monitors sales performance vs. plan/prior by country and provides input on local sales strategies and execution
  • Actively participate in business reviews – regional and in-country
  • Develop/Implement strategic & tactical plans to achieve / overachieve business and market development objectives
  • Execute appropriate elements of Franchise Marketing Plan
  • Develop/Execute new product launch plans according to marketing excellence standards
  • Contribute to congress & event strategy to match business and market development objectives of the franchise in accordance with budget guidelines
  • Integrate product expertise process into country level marketing/sales managers operating routine by training the trainers on anatomy, disease state, products, procedures and publications
  • Work with sales managers to ensure sales reps are adequately trained.  Sets up physician and staff training and education, patient education events.  Monitors post training results by physician to assess cost/benefit
  • Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information

 

Build Organizational Capabilities in Marketing and Business Development

  • Customer segmentation, product segmentation and management
  • Pricing
  • Brand and portfolio management
  • Marketing research and methodologies – consumer insights research
  • Strategic and marketing planning, execution and monitoring of performance
  • Financial acumen and savviness
  • Analytical competencies and numbers oriented
  • Stakeholders management and influencing skills
  • Entrepreneurial outlook – ability to quickly size up and seize opportunities

 

Product/ Marketing Management

  • Direct product launch planning. This includes market assessment, forecast, targeting, positioning, communications strategy, and post market follow-up etc. Coordinate and work with Regulatory/ Clinical to ensure timely product launches and reimbursement.
  • Develop annual franchise plan for conferences, conventions, sponsorships, training.
  • Develop product risk management and communication with KOL, internal departments, and field response to customer complaints.
  • Ensure clarity of roles/responsibilities and appropriate resource allocation across product teams.
  • Coordinate and prepare quarterly business forecast and supporting material/tools; continuously review all aspects of key product portfolio for product optimization opportunities.

 

Build and Maintain Relationships

  • Identify, establish and maintain personal contacts with KOLs.
  • Develop on-going communications and relationship with Global/AMEA/local Business leaders. Collaboration with business leaders, Pricing Councils.
  • Ensure alignment with functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality)

 

ORGANIZATION:

 

Reports Into (Direct & Functional)

Direct Reports

 

Head of Country, Malaysia 

 

Not applicable

 

 

RELATIONSHIPS:

 

Internal

External

 

Country Leaders in ASEAN

In-country Sales & Marketing management and sales reps

AMEA Marketing

All other divisions and functions

 

 

Key Opinion Leaders

Purchasing groups

Hospital administration

Scientific societies

Marketing Research subject matter experts

Public relations experts

 

 

requirements for this position:

 

 

Experience and skills:

 

  • At least 7 years of experience with direct product line management, strategic planning, market development, R&D/manufacturing understanding is preferred.
  • Skills in market development, marketing science, financial modeling for marketing plans and budget management, driving elaboration and execution of strategic projects
  • Brand and portfolio management and strategy deployment
  • Marketing research and methodologies – consumer insights research
  • Strategic and marketing planning, execution and monitoring of performance
  • Financial acumen and savviness. Financial skills to manage franchise related OPEX.
  • Good communication / presentation skills
  • Good computer skills (Microsoft Office, etc.)
  • Tracking and monitoring business and strategic Matrix
  • Experience of international markets
  • Completed undergraduate degree; M.B.A. preferred but not required.
  • Fluent in English. Other languages skills are appreciated
  • Sales experience would be appreciated

 

Qualities:

 

  • Leadership skills related and/or unrelated to career
  • Capacity to inspire others (lead by example)
  • Cultural sensitivity
  • Able to work independently and take responsibility for actions
  • Results and task-orientated
  • Analytical competencies and numbers oriented
  • Stakeholders management and influencing skills
  • Team Player
  • Entrepreneurial outlook – ability to quickly size up and seize opportunities. Willingness to take risks
  • Flexible, adaptable but focused and persistent
  • Willing and able to travel as required by business demands (40-50%)

 

 

 

This position on the local employment contract only.


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