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Marketing Strategy and Analysis Manager, Watchman Job

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Date: Aug 19, 2019

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Additional Locations: (n/a)



Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.


About the Role

The WATCHMAN Marketing Strategy and Analysis Manager will make recommendations to senior leadership on overall strategic direction, product portfolio optimization, and future investment cases for the WATCHMAN Franchises. She/he will be expected to perform creative analytics, quantify growth opportunities and oversee market research efforts within the Franchise. He/she will track and competitive responses to Franchise and recommend timely and strategic responses. She/he will drive analysis to understand WATCHMAN and LAAC market and the barriers and risks to therapy growth. He/she will work with a broader group of functions including Marketing, Sales, Sales Ops, R&D, Finance, and Global partners.


Your responsibilities include:

  • Strategic planning, decision making, and market intelligence to facilitate the evolving franchise strategy
  • Analysis of competitive business activities to enable the Franchise to develop better informed strategies. 
  • Drive, direct, and assess new business development opportunities
  • Perform analysis of risks and barriers to future WATCHMAN growth and recommend actions to overcome those barriers
  • Business analytics to structure, inform, and drive critical business decisions that accelerate the growth of the WATCHMAN Franchise and spur adoption of LAAC Therapy
  • Identify and prioritize opportunities within EP, IC, and SH to grow WATCHMAN and the overall Boston Scientific business
  • Coordinate Market Research designed to inform growth strategies and guide investment decisions


In conjunction with Boston Scientific partners, he/she will conduct market and offering opportunity assessments, strategy formulations and valuations for:

  • Core growth opportunities, including new product or service concepts, and procedural improvement strategies.
  • Adjacencies: New products / services developed in-house;
  • Acquisitions, alliances, and joint ventures;


What we’re looking for in you

  • Bachelor’s degree in Marketing, Business, Consulting, or related field required
  • 5+ years of work experience in marketing, consulting, strategy, business, and/or sales operations (Or Master's degree with 2+ years of work experience in marketing, consulting, strategy, business, and/or sales operations
  • Proven ability to work cross-functionally required
  • Medical Device / Healthcare experience preferred
  • Must have ability to drive communications strategies and influence stakeholders
  • Must have strong communication & execution skills
  • Strong financial analytical and quantitative skills.  Experience defining and utilizing a broad range of secondary research, primary qualitative and primary quantitative research techniques to derive market and customer insights
  • Excellent project management: planning and organizing project assignments of substantial variety and complexity; defining and managing overall schedule for project and milestones (both owned & assigned to others); often serving as project lead coordinating activities of a cross-functional team
  • Strong knowledge of financial statements
  • Excellent MS PowerPoint, Excel skills
  • Travel: 10-20%



About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer


Requisition ID: 437543


Nearest Major Market: Minneapolis

Job Segment: Medical, Consulting, Medical Technology, Healthcare, Marketing, Technology, Strategy