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Sr Marketing Analytics Analyst Job

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Date: Mar 24, 2019

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Location: Maple Grove, Minnesota (US-MN), United States (US)
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About the role:

The Senior Marketing Analytics Analyst in the Global Marketing Operations team helps Boston Scientific (BSC) marketing leaders make digital and traditional marketing investment decisions. You will generate and promote actionable insights using digital and other marketing program data from a variety of sources. Your intellectual curiosity will help drive BSC’s marketing analytics capabilities to new levels. Your deep understanding of marketing measurement methods, marketing automation, data visualization, data hygiene, and the technology ecosystem required to support these activities will help the team succeed.


Your responsibilities include:

  • Develop and own ongoing relationships with internal stakeholders to fully understand their marketing programs.
  • Proactively consult with the digital marketing managers to ensure campaign KPI’s are established, aligned with program objectives, and are being appropriately measured.
  • Deliver reporting and accompanying insights to your stakeholders meeting their stated and unstated needs.
  • Perform ad-hoc analysis and proactively bring solutions and recommendations to key stakeholders based on your analysis.
  • Presenting analysis and recommendations to senior level management.
  • Work with your peers and IT to identify and develop the key data needed by your stakeholders.
  • Identify & implement best-in-class measurement practices across a full range of digital marketing techniques, including desktop and mobile websites, email marketing, search marketing, social media, and mobile marketing.
  • Develop analytics tagging requirements for assigned campaigns.
  • Triage and respond to requests related to any and all data issues.
  • Search out solutions and fix reporting and tagging issues that prevent accurate reporting.
  • Provide training and guidance to junior analysts


What we're looking for in you:

Basic Qualifications

  • Bachelor’s degree and 5+ years of digital marketing experience.
  • Proven prior experience developing relationships, working with and presenting to, executive level staff.
  • Demonstrated collaborative skills.
  • Outstanding verbal and written communication skills.
  • Proven analytical skills, with strong attention to detail.
  • Experience in Web analytics and familiarity with Adobe Analytics, Google AdWords, and Google Analytics.
  • Experience with measurement and analysis of demand generation programs.
  • Understanding of effective tag management 
  • Proven ability to balance competing priorities effectively, and manage multiple priorities with limited management oversight.


Preferred Qualifications

  • Experience with Salesforce
  • Experience with Tableau
  • Understanding of the applications advanced marketing analytics techniques to solve business problems, such as lead scoring and persona creation.
  • Experience in any of the following areas is a plus as we move the company towards more sophisticated measurement methods:  Attribution modeling; Knowledge of the B2B sales process; data visualization; international market experience; tradeshow analytics knowledge; offline marketing knowledge.


About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.


Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran


Requisition ID: 439708


Nearest Major Market: Minneapolis

Job Segment: Data Analyst, Analytics, Medical, Advertising, Data, Management, Marketing, Healthcare