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Marketing Analyst, Enterprise Marketing and Competitive Intelligence Job

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Date: Dec 6, 2018

Location: Marlborough, MA, US, 01752

Company: Boston Scientific

Additional Locations: (n/a)

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

About the role

Support Enterprise Marketing initiatives, including competitive intelligence, through analysis of current business trends, customer and marketing insights, new market opportunities, and competitor trends.  Additionally, this role will coordinate the internal idea generation program.

 

Your responsibilities will include:

  • Competitive Intelligence:  Coordinate all corporate competitive intelligence work, including competitive earnings call summaries, competitive investor presentations, and other industry competitive reporting.
  • Analyzes global marketplace trends and works with the business unit to interpret trends and integrate into strategy formulation.  Conducts market research, (secondary and primary in order to understand future technology opportunity, segmentation, and rate of adoption). 
    • Market Research Analysis, tool and data management
    • Owns the execution of targeted primary market research studies, including data analysis
    • Manage divisional market research tools (e.g. Market Site, AlphaSite) and secondary data (IMS, MRG, other reports)
  • Global Market Assessment:  Analyzes global markets through strategic assessment, identifying opportunities and guiding business decision-making on priorities.  Analyzes market segments, dynamics, trends, and potential to validate future strategic program segments.
  • Key elements of the research will include:
    • Competitive analyses to understand competitive products, pricing, distribution channels and product positioning
    • Evaluation the financial impact of different strategies
    • Scenario planning with multiple competitors

 

What we’re looking for in you

  • Bachelors’ degree required
  • 2-5 years’ experience in Finance, Market Research or business strategy/analytics required
  • Strong analytical and quantitative skills required.  Proficiency analytical tools like Tableau and Excel required.
  • Healthcare industry experience preferred.
  • Strong attention to detail and focus on deliverable/analysis quality and accuracy
  • Team player with strong interpersonal skills with ability to collaborate cross-functionally
  • Excellent oral and written communication skills with proficiency in PowerPoint and Word
  • Ability to effectively manage/execute multiple simultaneous tasks

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

 

Requisition ID: 439660

 


Nearest Major Market: Boston

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