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MarketingCloud Analyst Intern, New Cardiology Job

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Date: May 15, 2019

Location: Milan, MI, IT

Company: Boston Scientific

MarketingCloud Analyst Intern, New Cardiology Europe – INTERNSHIP

The purpose of the MarketingCloud Analyst New Cardiology Europe Internship role is to execute our multichannel marketing campaigns in our supporting tool MarketingCloud (SalesForce.com), in coordination with all NC marketing teams across EMEA. 

MAIN RESPONSIBILITIES

  • MarketingCloud business owner
    • Is the business wner of MarketingCloud: most advanced knowledge on the tool,
    • Makes prposals to enhance the tool, ensures bugs and issues are fixed, in coordination with the technical teams,
    • Trains end users if needed,
    • Guarantees the tol is fit for purpose to achieve best possible multichannel marketing campaigns for all divisional franchises.
  • Campaigns execution
    • Is in charge t setup and ensure optimal execution of the campaigns designed by the marketing teams in MarketingCloud, as coordinated by the NC Multichannel Marketing specialist
    • These campaigns can be f different forms: single channel (ie. emailing) or multichannel (as a combination of multiple channels ie Field, Online, mail, Inside sales, …)
    • These campaigns can be fr example: edetailing campaign, email lead generation campaign, InTouch newsletter, …
  • Customer website community mgmt (InTouch – on hold)
    • As we are in the prcess of developing a customer website, is responsible to keep it fully operational, up-to-date and lively: content update, fresh feeds, make sure all features remain fully operational.

Requirements

  • Previous experience with MarketingCloud / SalesForce.com
  • Marketing background, in the Healthcare sector would be a plus
  • Teamwork & collaboration
  • Strong analytical skills
  • Strong project management skills
  • Customer focus / Customer-centricity
  • Good Communication / Influencing skills
  • Appetite for working in a matricial / non-hierarchical environment

He / She will mainly interact with:

  • EMEA SalesCloud analyst
  • EMEA Marketing teams
  • Local Marketing teams

Based in our Milan Hub

BSCI


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