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Senior Manager, Global Content Marketing, Pelvic Health Job

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Date: Mar 14, 2019

Location: Minnetonka, MN, US, 55343

Company: Boston Scientific

Additional Locations: (n/a)

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

About the role:

The Senior Manager, Global Content Marketing, Pelvic Health is responsible for leading a team of Content Strategy Principles and Operations Specialists in the development, execution and measurement of global integrated communication strategies for product, portfolio, disease and patient campaigns within Women’s Health and Men’s Health franchises, which are part of Urology and Pelvic Health business in Boston Scientific. This individual will have an entrepreneurial, take-charge spirit and proactively engage with Product Marketing to understand Marketing strategies, as well as the sales and competitive landscape. This team leader will coach individual contributors and potentially Manager I leaders (as the team grows and evolves) as they manage their own campaigns. This is a role for a leader who is willing to coach, while also rolling up her/his sleeves to drive and manage some campaigns directly.

 

This Senior Manager and the Content Strategy Principles and Operations Specialists under this leader are responsible for driving cross-functional teams to translate the Marketing strategies and plans into innovative communication messages and campaigns that encompass multiple measurable channels, including digital (earned and owned), social media, events, sales enablement, PR and traditional mediums, such as collateral and advertising. The Content Strategy Principles and Operations Specialists own all elements of the campaign from conception through launch. The audience for campaigns ranges from HCPs to patients and caregivers, so this individual must have deep experience delivering campaigns for both HCP and direct to patient/direct to referral (DTP/DTR).

 

This leader and his/her team will collaborate closely with Global Integrated Communications peers, Product Marketing, Global Brand, Global Digital Marketing, Social Media Community Manager, Event Marketing, Corporate Communications and external vendor partners to develop and test messaging and to create compelling content and stories for the campaigns. They will then deploy this content through various measurable channels and tactics.

 

Experience coaching and leading a team of individual contributors is required; experience with a geographically dispersed team with some remote direct reports is also required. A strong domain knowledge of brand, digital, social, events and PR is essential, as well as experience hiring and directing vendor partners and managing budgets. A background in HCP and DTP/DTR copywriting is also essential. Finally, experience navigating a matrix organization and effectively partnering with Regulatory, Clinical and Legal in a highly regulated environment is required.

 

The campaigns that this individual and her/his team create, execute, measure and manage will be designed to appeal to a global audience, while having the flexibility to address the unique communication needs of different geographies. This individual should have experience working within a global organization and creating communications that consider different cultural nuances.

 

Finally, this individual must be a master juggler capable of managing direct reports (including some remote employees), multiple campaigns, multiple stakeholders across many locations and shifting priorities. S/he must be able to coach and influence peers and colleagues.

 

Your responsibilities include:

  • Proactively lead a team in the development, execution and measurement of global integrated communication strategies for product, portfolio, disease and patient campaigns within the Women’s Health and Men’s Health franchises, which are part of the Urology and Pelvic Health business of Boston Scientific
  • Lead a team of direct reports, including some individuals who are remote
  • Directly lead and coach individual contributors, as well as potentially Manager I’s, as they lead cross-functional teams to create, execute and measure global campaign strategies, content and tactics on time and on budget
  • Lead Operations Specialists and engage key stakeholders in opportunities to drive and continuously improve processes related to delivering communications in a highly regulated and increasingly digital environment
  • Balance leading individuals with also owning and managing some campaigns directly
  • Partner with Product Marketing, Global Brand, Global Digital Marketing, Social Media, Event Marketing and Corporate Communications colleagues, as well as with external vendor partners
  • Develop and test messaging and create compelling content and stories for the campaigns
  • Manage all content from creation through editing through approval in compliance with standard operating procedures related to Regulatory and Legal approval of Marketing materials
  • Lead content for events in close partnership with Event Marketing colleagues
  • Deliver quarterly reports to Marketing on the progress of campaign metrics and budget
  • Hire, direct and manage vendor partners
  • Manage all assigned campaign budgets

 

Quality System Requirements

In all actions, demonstrate a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

 

What we’re looking for in you:

Basic Qualifications:

  • Bachelor’s degree in English, Communications, Marketing, Digital or another relevant field
  • Master’s degree in Communications, Marketing, Digital, Business or another relevant field
  • 10+ years of HCP and DTP integrated communications campaign management experience within the medical device, healthcare capital and/or pharmaceutical (agency or company-based)
  • 5+ years leading a team of at least 3-5 direct reports, managing performance reviews, hiring staff, and coaching individuals to professionally develop, define their career paths and meet career growth objectives
  • 3+ years leading individual contributors and managing stakeholders who are located in more than one location/geographically dispersed
  • Multiple examples and experiences delivering global, measurable, integrated communications strategies and tactics
  • Experience developing and deploying content through multiple channels in a highly regulated environment
  • Experience managing event engagement and content strategies
  • Experience leveraging new and innovation digital communication channels
  • Copywriting and editing experience
  • Entrepreneurial spirit balanced with collaborative style and professional maturity
  • Ability to manage multiple stakeholders, programs and changing priorities
  • Ability to think strategically, while also project managing the details, deadlines and budgets
  • Strong desire to continue to learn, develop and grow one’s career in healthcare communications
  • Passion for the healthcare industry
  • Ability to lead, influence and negotiate
  • Ability to connect the dots to create communication strategies and compelling stories
  • Goal oriented

 

Preferred Qualifications

  • Urology knowledge and/or experience helpful but not required. 

 

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

 

Requisition ID: 442195

 


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