Senior Manager - Marketing Analytics, Urology

Additional Locations: US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Urology Marketing Analytics team at Boston Scientific leverages data-driven insights to drive strategic growth. We firmly believe that data should never exist in isolation; instead, it should be utilized to bring forth the most compelling ideas and narratives to our stakeholders.

To further this mission, we are seeking an exceptional Senior Manager - Marketing Analytics, Urology. This individual will be tasked with spearheading strategic growth initiatives, devising innovative data-driven solutions to marketing obstacles, and inspiring internal teams to translate marketing concepts into action. 

In the role of Senior Manager, you will be responsible for establishing the strategic and operational groundwork for data-centric marketing endeavors. This includes providing intellectual leadership, guiding team efforts, overseeing a dynamic team, and shaping the marketing analytics strategy across our division.

This is a hybrid opportunity and allows for work from either our Marlborough, MA, or Maple Grove, MN office locations.

Your responsibilities will include:

• Contribute intellectual capital regarding measurement, data, analytics, and insights.
• Develop and deploy a strategic vision, analytics maturity roadmap, and a consistent, repeatable measurement process for the team.
• Lead and manage a team of data experts and marketing analysts.
• Recommend best practices in data processing and reporting automation to reduce reliance on manual labor.
• Identify effective methods of converting marketing program results into actionable insights.
• Provide strategic and tactical data and analytics recommendations to cross-functional partners, ensuring alignment on key initiatives.
• Evaluate and recommend data-driven vendors and solutions to drive innovation and operational excellence.
• Foster creative thinking around data usage to solve unique business challenges.
• Triage and respond to requests related to identified data issues.
• Present analysis and recommendations to senior-level management.
• Manage project execution efficiently, implementing best practices.
• Partner with legal and regulatory stakeholders to ensure data practices comply with requirements.
• Cultivate a collaborative team environment, including participation in department-wide training efforts and fostering employee growth.
• Develop and maintain budgets while implementing cost-saving measures.
• Ensure Urology marketing analytics capabilities align with other BUs and global best practices, contributing to leading our marketing analytics transformation towards omnichannel, customer-centric experiences.
• Stay updated on industry standards and trends, communicating relevant information to the organization.
• Effectively communicate and recommend innovative ideas/plans to business partners, gaining alignment.
• Champion thought leadership by sharing knowledge and best practices.

Required Qualifications

• 10+ years of experience in analytics.
• 3+ years of experience managing teams, demonstrating the ability to create impact and drive change across stakeholder relationships, teams, and business results.
• Proficiency with Business Intelligence tools such as Tableau, Looker, etc., Ad Tech/Mar Tech platforms including Salesforce Marketing Cloud, Salesforce Sales Cloud, Google Analytics 4, etc., and relational databases like Snowflake, Google BigQuery.
• Experience in utilizing and modeling multiple data sources simultaneously, including identifying and procuring third-party data.
• Strong understanding of online/offline measurement and analytics, capable of providing meaningful insights to stakeholders and internal teams.
• Expertise in leveraging the digital data ecosystem.
• Demonstrated experience utilizing communication and storytelling skills.
• Demonstrated collaboration skills, combined with a "team-first" leadership philosophy.
• Willingness to travel (35%) domestically and internationally.

Preferred Qualifications:

• Bachelor's degree with a concentration in Business, Economics, Mathematics, or another quantitative area of study.
• Experience with establishing data conversations between marketing and sales functions.
• Experience working in MedDevice/Pharma or other similar regulated B2B industries.
• Experience with A/B test design and associated testing platforms.
• Understanding of advanced marketing analytics techniques to solve business problems, such as lead scoring, attribution modeling, and media mix models.

Requisition ID: 582138

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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