Content Experience Manager, Cardiology

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:

Boston Scientific is seeking a Content Experience Manager, who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate physicians and other healthcare professionals (HCPs).

The Content Experience Manager will plan, develop, and execute physician-facing content and integrated communications plans that support the marketing and communications objectives.  They will become familiar with key audience insights and build relevant communications that capture the attention of HCPs to support education and accelerate adoption.  This individual should have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and optimization recommendations. This is a role for a results-focused individual contributor who can think strategically but also drive superb execution.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program.

This opportunity is a hybrid work opportunity for candidates commutable to our Arden Hills, MN office location.

Your responsibilities will include:

• Lead in the development of content and communications plans that support the Cardiac Rhythm Management franchise, including the use of appropriate channels, messages, and content for physician audiences. 
• Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes to establish content strategy, communication journeys, and measurable goals. 
• Drive brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives.  Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance.  Translate into new opportunities across communication channels via performance insights. 
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders to manage expectations, timelines and logistics.
• Actively seeks and shares knowledge & best practices with team and cross-functional stakeholders; remains current on industry trends, capabilities, best practices, etc. 

Required Qualifications: 

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
• 5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
• Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies
• Ability to travel 10+%

Preferred Qualifications:

• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required
• Understanding of brand management and principles
• Experience working with and managing agency and external vendor partners
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
• Ability to manage multiple stakeholders, programs and adapt to changing priorities

Requisition ID: 599500

Minimum Salary: $69500 

Maximum Salary: $132000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.