Corporate Accounts Marketing Director

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:
The Corporate Accounts Marketing Director is responsible for providing leadership and direction to the US Corporate Accounts marketing function which includes - but is not limited to - all marketing efforts for F85 accounts, including segmentation, guide market research/VOC, consolidate and translate economic messages from businesses, and support of division product launch strategies. The leader will partner with Corporate Marketing, Health Economics & Market Access, and others as necessary to garner customer insights, provide input into value propositions, including pan-BSC offerings, gain support for F85 marketing strategies, and advance the BSC brand in key accounts. Provides guidance to broader BSC organization on Corporate Accounts strategies and priorities including growth drivers and the ASC/OBL market. 

Your responsibilities will include:

• Develop and lead “best-in-class” downstream marketing team in support of Corporate Accounts objectives and F85 account growth. 
• Formulate and execute annual and long-range marketing plans. Set marketing direction to achieve overall organization objectives and approve strategies and tactical plans aimed at short and long-term revenue goals. Oversee marketing execution to ensure sales revenue and market development results are measured and achieved. Identify, analyze, recommend & drive business development opportunities in collaboration with Corporate Marketing and divisional marketing teams.
• Manage and direct a team developing and executing on the strategic plan for corporate accounts
• Align with Divisional Marketing, Corporate Marketing and Health Economic and Market Access to develop: Customer partnerships, account segmentation, and execution of pan-BSC marketing messages and offerings.
• Lead Strat Plan and AOP process
• Lead team that manages F85 customer engagements, including but not limited to economic buyer innovation / VIP visits, advisory boards, and tradeshow participation.
• Develop and maintain relationships with business unit marketing teams and key sales leaders.
• Work directly with divisional marketing teams and Corporate Marketing and Market Access to drive service line messaging for Corp Accts
• Direct development of prioritized integrated marketing plans for Corporate Accounts.
• Develop and execute on an evolving and comprehensive digital marketing strategy working closely with Corporate digital marketing
• Engage customers in the F85 to develop key insights and differentiated relationships to understand their opportunities and challenges
• Drive ASC/OBL strategy ensuring the development of tools and resources that educate the divisions and customers
• Develop marketing communication strategy that includes the development of communication tools to drive alignment internally and with customers
• Manage current Solutions & Partnerships while assessing potential new S&P

Required qualifications:

• Bachelor's degree 
• Minimum 7 years of medical device marketing experience
• 4+ years of management experience required. Must have demonstrated leadership experience managing a team of direct reports.
• Must have strong customer engagement skills to interact and create customer messaging for cross divisional colleagues, internal stakeholders and external customers
• Experience working globally in a virtual & matrix organization, directly across multiple countries/regions, with proven ability to work within areas of cultural difference or consumer sensitivity
• Development and implementation of structured, practical, fact-based approach to valuation and business plans
• Experience utilizing a broad range of primary qualitative (and quantitative) research techniques, secondary research, and synthesis to uncover economic customer insights
• Experience with and understanding of the ASC/OBL channel, digital marketing, digital health and HEMA
• Strong analytical and quantitative skills
• Creation of compelling presentations and effective communication of recommendations
• Up to 30% domestic travel required

Preferred qualifications:

• Advanced degree (Masters, MBA) 
• Excellent project management/execution and organizational skills
• Must be highly motivated with an action-oriented mindset and the ability to engage and influence cross-functional colleagues. 
• Strong relationship development/collaboration with brand marketing resources, as well as a broad set of other stakeholders across the company
   

Requisition ID: 563969

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

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