Group Marketing Activation Manager - Corporate Accounts & Healthcare Solutions
Arden Hills, MN, US, 55112
Additional Location(s): N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Group Marketing Manager (GMM), Marketing Activation, Corporate Accounts & Healthcare Solutions, will lead strategic direction and drive business growth through customer insights, communications, and engagement. This role includes the leadership of a high-performing team, driving the execution of comprehensive digital and communication plans, and ensuring alignment with Corporate Accounts (CA) and healthcare solutions objectives. With Director-level oversight, the GMM will collaborate across divisions to execute growth strategies and achieve business targets.
This position is based in Arden Hills, MN, and operates in a hybrid role, with at least 3 days on-site each week.
Your responsibilities will include:
- Leadership and Team Development: Lead a high-performance marketing team by developing top talent. Set clear objectives, hold team members accountable for results, and provide constructive feedback to ensure continuous improvement. Foster a 'never-arrive' mindset to drive innovation.
- Strategic Growth Execution: Work closely with product managers and other stakeholders to define and execute strategies that prioritizes growth drivers.
- Cross-functional Collaboration: Align with divisional leaders, peers, and teams to integrate Corporate Accounts strategy with broader company goals. Drive internal communications, collaborating with cross-functional teams on shared priorities, including content creation, sales enablement, and competitive alignment.
- Comprehensive Communication Plans: Develop and execute integrated marketing plans, including both digital and in-person engagement tactics (e.g., conferences, sales meetings). Oversee the execution of external communication strategies, including social media, marketing automation, and customer engagement initiatives. Manage field communications channels and content including Showpad, SPOT, and LAR approvals. Track key performance indicators (KPIs) to evaluate the effectiveness and inform future strategy.
- Customer Insights & Engagement: Cultivate a deep understanding of customer needs to shape impactful communication strategies. Lead external communication efforts for key events, including MedAxiom, conferences and Innovation Center visits. Drive engagement with the CVSL Advisory Board, ensuring initiatives align with strategic objectives. Foster cohesive customer engagement while maintaining alignment between external and internal communications.
- Operational Leadership: Manage the operational budget and resource allocation required for plan execution. Oversee the team’s use of marketing tools and methodologies to eliminate barriers, ensuring effective marketing strategy implementation across the team.
Required qualifications:
- Minimum of a bachelor’s degree (Business, Engineering, Science, Healthcare/Biomedical)
- Minimum of 7 years of medical device or pharmaceutical marketing experience
- Proven leadership in driving cross-functional initiatives and leading teams to achieve strategic goals
- Excellent communication skills, with the ability to engage with internal and external stakeholders, including sales teams, physicians, administrators, and executives
- Ability to travel up to 20%
Preferred qualifications:
- Advanced degree (Masters/MBA)
- Action-oriented with a results-driven mindset
- Exceptional collaboration skills with a "team-first" leadership philosophy
- Prior leadership experience in a cross-functional setting
Requisition ID: 598163
Minimum Salary: $122100
Maximum Salary: $232000
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
Nearest Major Market: Minneapolis
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