Group Product Manager I - Cardiology Customer Activation

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:
The Cardiology Customer Experience team at Boston Scientific is seeking a passionate, self-motivated, influential, engaged omnichannel commercial leader and team player with a proven history of success sourcing and translating customer insights (physicians, patients [consumers], economic customers) into actionable strategic omnichannel plans, content strategies and programs that encourage product adoption and utilization within our core customer base. 

In the role of Group Manager Customer Activation, you and your team will be responsible for collaborative development of data-centric program strategies and measurement plans that drive business impact. You will be tasked with tackling both complex short-term business challenges and inspiring investment in long-term growth initiatives, leveraging your demonstrated ability to adapt to and lead others through changing business conditions/plans while continuing to be proactive and drive projects to completion.  

Your responsibilities will include:

• Lead team in sourcing and developing infrastructure for gathering customer-insights to continually deepen understanding of mindset/behavior of physicians, patients and payers and key barriers to adoption 
• Effectively incorporate insights into campaign and omnichannel program development
• Drive customer-centric and data-driven omnichannel innovation
• Collaborate on annual and long range global omnichannel road mapping
• Collaborate with Cardiology Customer Experience (CCx) and Business Unit Leadership to set direction to achieve overall organization objectives 
• Align strategies with organizational objectives and revenue goals
• Ensure high-impact prioritization of programs and resources
• Oversee campaign execution, workflow, , budget management, optimization and reporting, leading with a continuous improvement mindset
• Develop strategic branding approach and maintain Boston Scientific brand consistency across all program channels
• Lead team in identification of tangible metrics to evaluate program impact and reassess objectives and outcomes, leaning into influencing building of new data-connections to enable ROI analysis
• Foster a test-learn-iterate culture within the team
• Optimize systems and processes for efficiency from planning to execution
• Guide and develop direct reports, driving best practices and a diverse, inclusive workplace
• Oversee complex cross-business projects and empower team to build competencies in functional areas of expertise to work independently
• Recruit top talent to the organization and develop a results-oriented team
• Monitor and ensure compliance with company policies and regulatory requirements
• Champion thought leadership by sharing knowledge and best practices
• Communicate proactively with management and stakeholders for alignment and expectations
• Ensure global understanding, consultation and content sharing, as needed

Required qualifications:

• Minimum of a bachelor’s degree in communications, marketing, English or another relevant field 
• Minimum of 7 years of marketing strategy and campaign management experience within the medical device, healthcare, biotech or pharma industries
• Minimum of 2 years of experience managing teams, demonstrating the ability to create impact and drive change across stakeholders, teams and business results, with a minimum of 3 direct reports
• Marketing or agency / consulting experience of increasing responsibility
• Solid understanding of brand management and principles 
• Outstanding interpersonal skills, influence and data-driven storytelling skills
• Strong collaborative, leadership, analytical, quantitative, financial modeling, and strategic thinking skills, at all levels to achieve critical business results 
• Demonstrated ability to lead, influence and negotiate with a “team-first" leadership philosophy
• Highly motivated with an action-oriented mindset

Preferred qualifications:

• Strong people leadership skills effectively managing and developing teams in a complex environment
• Prior digital strategic planning and program development experience 
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud, Customer Data Platform, Interaction Studio), Adobe Experience Manager and WordPress 
• Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and more 
• Experience in a complex, cross-functional, global commercial environment 
   

Requisition ID: 583811

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.