Principal Content Strategist, Electrophysiology

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:
The Principal Content Strategist is passionate about understanding the intersection of our consumers’, healthcare customers’, and administrative customers’ needs, and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our products and services. This individual contributor can roll up their sleeves to drive activation excellence and think strategically, with guidance, about setting the right plans for business and customer results.  This individual must enjoy operating autonomously, be comfortable establishing relationships and collaborating cross-functionally, and possess the ability to develop effective content activations across a wide array of on- and offline channels. 

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to Omnichannel Marketing, Marketing Automation, Email, Programmatic Advertising, Organic and Paid Social. This role will report to the Group Manager for Customer Activation on the Electrophysiology business within the Cardiology Group. This senior leader will be a critical linchpin in helping to craft the portfolio story for a high-growth business.

Your responsibilities will include:

• Lead content strategies for the US commercial launch pipeline across an array of audiences, including physicians, administrators, and lab staff.
• Create segmented and personalized content marketing plans aligned with the customer journey, relevant audience insights and business goals.
• Collaborate with agency partners to craft message maps, define brand strategies and create compelling content. 
• Generate ideas collaboratively with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel.
• Build and develop messaging strategies across key commercial product portfolios to inform tactical direction/copy for the breadth of channels—digital, sales, and programs—required for key business initiatives.
• Oversee content through conceptualization (creative briefs) through to production and delivery.
• Oversee quarterly reporting processes to identify messages that resonate with audiences through in-market activities. Use those data points to inform continuous improvement.
• Develop proposed budgets for content creation in partnership with the Product Manager and/or Omnichannel Manager and Digital Experience teams that captures core asset and channel content requirements.
• Partner with members across the business, including product managers, Medical Education, content managers, in-house creative services, channel partners and event marketing as well as cross-functional (legal, regulatory, clinical, etc.) and external agency partners.
• Understand and operate within Boston Scientific brand guidelines.
• Ensures materials are compliant with standard operating procedures related to regulatory, clinical, and legal approval.
• Collaborate and lead creative activation team members to ensure timeliness and accuracy across deliverables.
• Manages content submission, review, and approval process.

Required qualifications:

• Bachelor’s degree in English, Communications, Marketing, or another relevant field
• 7+ years of content creation experience in an agency, medical device, pharmaceutical or other regulated healthcare environment
• Keen attention to detail, deadlines and budgets
• Highly organized with ability to manage multiple stakeholders, programs and shifting priorities.
• Experience in crafting compelling stories intended to drive engagement by physicians, consumers, or patients.
• Familiarity with the regulatory landscape and review process
• Understanding of brand principles and application

Preferred qualifications:

• Independent, self-starter capable of effectively managing time and projects to meet deliverable dates.
• Experience working within a global organization.
   

Requisition ID: 591080

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.