Principal Omnichannel Product Manager, Electrophysiology

Additional Location(s): US-MN-Maple Grove; US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role: 
Boston Scientific is looking for a Principal Omnichannel Product Manager who will be responsible for visioning, building, and driving customer-centric, omnichannel programs and experiences for our Electrophysiology (EP) franchise to produce meaningful results for our Cardiology business. 
The Principal Omnichannel Program Manager for Electrophysiology will have a deep understanding of designing, developing, executing, and measuring success of customer-centric omnichannel programs, and possesses the ability to apply this experience in creative ways that support the franchise’s commercial objectives. This person will entrench themselves in the assigned customer, becoming a Subject Matter Expert (SME) for both internal and external audiences alike. They must be able to translate customer insights into actionable, integrated, commercial experiences that increase awareness while simultaneously informing, educating, activating, and encouraging product preference. The ideal candidate will have a strong background in program analytics—including establishing KPIs, measuring performance, leading monthly/quarterly reporting processes, and tracking ROI.

Your responsibilities will include:

• Understand mindset/behavior of the EP audiences, including key customer segments, referring physicians, and AFib patients, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies, and programs.
• Leverage available and initiate new data collection and market research programs to analyze and apply the customer data for planning development. Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs.
• Formulate and execute annual and long-range marketing plans and programs for the EP audiences. Collaborate with leadership to set direction to achieve overall organization objectives.
• Oversee all aspects of programming for assigned audiences, ensuring sister functions, partners, and dependencies are delivering as promised, to ensure results are measured and achieved. Empower collaborators to work independently, creating a team-oriented environment that welcomes early identification of and problem solving for barriers and obstacles, to ensure the team can operate in an optimal fashion. Proactively escalate and resolve potential issues by calling them to the attention of responsible parties, collaborating to identify solutions. 
• Ensure EP customer-centric omnichannel plans are appropriately aligned with other BUs and best practices are shared.
• Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of the EP audience programs; track results including identification and monitoring of key metrics.
• Establish program KPIs, track performance benchmarks, develop strategies to identify return on investment, and accelerate data-driven insights. Preference will be given to candidates who know intricacies of Salesforce.com reports.
• Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines, and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution. 
• Contribute to leading, guiding, and driving our marketing transformation and journey toward truly omnichannel, customer-centric experiences across divisions and workstreams (including CRM and Watchman teams). Function as an influencer who is a confident force for change who balances that with an openness to new insights, accepting challenges and leading with positive energy.
   

Required qualifications:

• Bachelor’s degree 
• 5+ years of marketing, communications, channel, account, or media management experience 
• Experience overseeing and/or developing audience-centric, multi-channel, integrated plans for medical device/healthcare clients
• Experience developing and executing multi-channel plans that targeted healthcare audiences, including physician segments, referring physician, and patient audiences
• Experience engaging and aligning executive level leadership 
• Ability to travel up to 20% 

Preferred qualifications:

• Advanced degree such as MBA
• Experience working directly in or adjacent to marketing in a healthcare industry
• A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders. 
• Excellent communication skills
• Program and project leadership skills 
• Financial analysis, budget planning and management experience 
• Familiarity with Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform, Interaction Studio), as well as the Microsoft Office suite of tools
   

Requisition ID: 588358

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.