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Social Media Community Manager, Rhythm Management Job

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Date: Jan 13, 2021

Location: Arden Hills, MN, US, 55112

Company: Boston Scientific

Primary Location: [[filter2]]
Additional Locations: US-MA-Marlborough; US-MN-Maple Grove; US-MN-Minneapolis
Requisition ID: 473558

 

 

About the role:

The Social Media Community Manager, RM will be the BSC Rhythm Management (BSC RM) expert in social community management, strategy, listening, content creation, and measurement.

 

The Social Media Community Manager, RM must have a deep understanding of the social media landscape and possess the ability to apply this knowledge in creative ways that support BSC RM’s marketing objectives. The Social Media Community Manager, RM defines and executes the RM social media strategy in partnership with a wide variety of BSC stakeholders including Global Digital Marketing, Corporate Communications, Human Resources, Legal, Regulatory, Product Marketing, and Clinical Communication.

 

Additionally, the Social Media Community Manager, RM must have an understanding of rhythm management therapies and products and possess the ability to translate that knowledge into content and stories in the social domain that delights, excites, activates and encourages engagement with BSC RM from our core customer base.

 

Your responsibilities include:

  • Channel Plans: Creates detailed social media marketing plans targeting RM customers and end-users
    • Develop and manage proactive editorial calendars for social media content on platforms including Twitter, LinkedIn, YouTube, Facebook, Pinterest, and others
    • Identify potential points of entry (reactive) in existing social communities and conversations, crafting appropriate content to seamlessly integrate BSC RM into the community/conversation
    • Owns the execution of the social media marketing plan for the RM division
  • Customer & Channel Insights: Identify and stay intensely familiar with the key RM social influencers, focusing specifically on their preferences, content interests, etc. and  tailoring engagement and activation accordingly
    • Maintain a social media customer relationship management database for RM customers, evaluating for new customer insights to share and apply
  • Content & Tactics: Work with various teams and stakeholders  to strategize, source, create and approve multimedia content for social media that supports RM business objectives
    • Build partnerships with social media vendors and maximize our investment in tools that create value toward our objectives
    • Write and post RM social media content, obtaining appropriate stakeholder alignment and internal approvals in advance of posting
      • Engage in social media conversations with healthcare professional and patient audiences in a manner that upholds our brand promise, legal & regulatory guidelines, and campaign objectives
    • Partner with Global Social Media Marketing manager to ensure communities adhere to overall best practices as defined by the Global Digital Marketing group
    • Administer a monitoring system for ensuring comments are continuously being reviewed, responded to quickly when necessary, and escalated, where appropriate, to internal and client stakeholders
  • Metrics & Continuous Improvement: Collaborate with measurement teams and other stakeholders to create social media campaign reports that provide actionable insights
    • Evaluates and assesses key BSC RM competitors’ social media presence; devising and implementing recommendations that strive towards best-in-class social presence in the RM space
  • Channel Leadership: Provides ongoing training and education to the extended RM team about better integrating social media marketing into individual marketing plans
    • Stays on top of latest trends in social and apply to BSC RM
  • Quality System Requirements: In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
    • Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific
      • As interface to RM internal and external customers, has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors
      • Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all social activities

 

What we’re looking for:

  • The successful candidate will have at least 5 years of experience working in a social media community manager role, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries
  • Superior skills in writing for social media
  • Deep understanding of all social platforms including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Google+ are key)
  • Experience using social listening and influencer mapping tools to manage campaigns preferred (specifically Radian6 and Traackr experience)
  • Expert in social publishing software such as Spreadfast, or Salesforce social tools
  • Ability to manage multiple projects simultaneously and communicate effectively with cross-functional teams
  • Strong presentation skills
  • Ability to influence key stakeholders on value of social media without direct authority
  • BS in marketing, communications or related field required, MBA preferred
  • Position requires ~10% travel (some international included)

 

Boston Scientific is an Equal Opportunity Employer.

 

Posting Notes: [[filter2]]||US-MA-Marlborough; US-MN-Maple Grove; US-MN-Minneapolis||Marketing & Communications||[[mfield2]]


Nearest Major Market: Minneapolis

Job Segment: Social Media, Biotech, Medical, Media, Manager, Marketing, Science, Healthcare, Management