Sr. Manager, Content Strategy and Operations
Arden Hills, MN, US, 55112
Additional Location(s): US-MN-Maple Grove; US-MA-Marlborough
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
We are looking for a Sr. Manager, Content Strategy and Operations to provide leadership on our content management process, ecosystem and performance. This role is hands-on and focused on solving day-to-day issues, providing guidance and training, supporting the development of content reuse strategies with a vision and plan to drive advancement in personalization.
You will lead a team focused on taxonomy activation, content process, search engine optimization (SEO) and strategic improvements to drive personalization for our customers and efficiency for our business. The successful candidate should have expertise in developing a content ecosystem that supports omnichannel campaign delivery as well as have knowledge of related technology tools and platforms. You will work closely with Business Unit Partners in Marketing, IT, and cross-functional teams, ensuring smooth system operations and the successful implementation of transformational content strategies utilizing influence to drive efficiency and better performance. This role reports to the Director of Integrated Digital Marketing.
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation assistance is not available for this position at this time.
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Your responsibilities will include:
- Create strategic vision with actionable plan to drive content efficiency and integration for complex marketing content across the content ecosystem and activation channels.
- Lead the strategy and resolution of highly complex and unique challenges which require in depth valuation across marketing, delivering solutions that are long term, large scale and require partnership with cross functional groups to create digital experiences for more advanced initiatives that enable seamless customer engagement across digital channels.
- Engage and influence cross functional groups, business partners and lead vendor relationships.
- Foster collaboration and partnership between direct reports and partnering teams that must work together to optimize content cost, quality, and speed of delivery.
- Create the value story inclusive of efficiency, KPI’s, and performance goals that are closely measured and optimized.
Required Qualification:
- A Bachelor's degree in a relevant field
- A minimum of seven (7) years of professional experience content strategy, marketing, or consulting.
- Willingness and ability to travel up to thirty percent (30%) of the time.
Preferred Qualifications:
- An advanced degree such as a Master's or MBA
- Three (3) years of experience directly related to the medical device, pharmaceutical, or life sciences industries.
- Experience with Content Management Systems (AEM), Taxonomy (PoolParty), DAM solutions (Aprimo, etc)
- Leading a content team through transformational change, adapting teams to new processes, and successfully driving change management
- Experience with A/B/Multivariate testing platforms and Personalization tools (Adobe Target, SF Personalization Studio)
- Experience delivering programs of medium to high complexity, coordinating the development cycle
- Advanced ability to draw insights from data and clearly communicate them (verbal/written) to the stakeholders and executives as required
- Ability to build strong trusted relationships with business partners
- Experience managing, analyzing, presenting, and communicating relevant results to senior management
- Ability to manage in a matrixed organization environment
- Proven ability to work in a fast paced, changing environment that values results
- Quick learner that can learn processes and technical details
Requisition ID: 597282
Minimum Salary: $124100
Maximum Salary: $235800
The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements.
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
Nearest Major Market: Minneapolis
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