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AM, Program Marketing Job

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Date: Feb 11, 2019

Location: Beijing, 31, CN

Company: Boston Scientific

Purpose

  • Define, plan and implement marketing communications tactics to support the business objectives of one or several divisions of the organization.

Responsibilities

  • Plan and execute marketing communication activities (both paper based and also digital and e-marketing based) to support the franchises: Develop marketing communication briefs for all new projects, ensuring market positioning and key messages are maintained; Prepare reports, schedules, analysis and budgets on all activities; Communicate to the Countries available material and monitor promotional material usage and stocks; Produces localized product brochures and marketing materials; Develop, maintain and manage Product Catalogue delivery; Ensure that external marketing communications meet internal customersG�� needs, legal and regulatory guidelines; Support specific country marketing communication activities.
  • Aid in the planning and execution of major congresses: Contribute to the development of a high quality and consistent image of Boston Scientific at International and national events, aligned to corporate guidelines; Participate to the strategic brief and assist the MarCom Manager in project management; Support major events by producing MarCom deliverables (documentation, exhibition graphics and multimedia presentations); Booth design and set up; Manage logistics, housing and side-meeting arrangements with external agencies and support from the assistant.
  • Vendor Management: Assist in the selection and management of suppliers to ensure quality collateral at a competitive cost, within given timeframes; Interface with suppliers, i.e. graphic design agencies, printers, translation agencies and merchandising companies to ensure that corporate identity is maintained at all times.
  • Leverage Globally: Interface with all divisions and functions at International and US levels to ensure that documentation reflects business goals and expectations; Explore and leverage global opportunities with US counterparts.
  • Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; Responsible for facilitating and championing the quality requirements and the messaging of compliance to internal and external customers for all events and campaigns.

Management Requirements

  • Not applicable.

Job Scope and Leveling Guidelines

  • Knowledge: A seasoned, experienced professional with a complete understanding and wide application of principle, theories, and concepts in the field. Applies a full understanding of area of specialization to resolve a wide range of issues in creative ways. General knowledge of other related disciplines, business unit function and cross group dependencies/relationships. This job is the fully-qualified career-oriented position.
  • Problem Solving: Develops solutions to a variety of complex problems of diverse scope and complexity where analysis of data requires evaluation of identifiable factors. Exercises authority and judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions. Has a broad knowledge of a variety of alternatives and their impact on the business unit.
  • Planning and Organization: Plans and organizes non-routine tasks w/approval. Initiates or maintains work schedule and priorities. Plans and organizes project assignments and maintains project schedules.
  • Discretion/Latitude; Supervision Received; Decision Making: Works under general direction regarding the direction and progress of projects and special assignments. Independently and to ...

BSC


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