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Corporate Marketing Manager - CDMX

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

Remote Eligible:  Hybrid
Onsite Location(s): 

Benito Juárez, DF, CMX, MX

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Work in line with International/Corporate marketing strategies to plan, schedule & execute operation marketing plans.  Focus on product positioning, market penetration, product launches, training, and forecasting against market & sales plans.  Undertake market intelligence research, and strategies with sales team to capture and broaden BSC's market share in existing and potential markets and drive revenue growth.

Key Responsibilities 

•            Lead the country strategic planning process, working in partnership with the senior executive team to develop a fully detailed country Business Strategy

•            Develop the annual country integrated communications and marketing plan.

•            Lead the development and execution of digital marketing strategies aimed to maximizing Boston Scientific positioning and building brand awareness and customer loyalty.

•            Lead BI strategy in order to identify new opportunities and markets to be explored, anticipate market trends and track competitors and new entrants’ initiatives.

•            Capture and structure information from the field producing updated market mapping and business sizing.

•            Initiate and lead the development and implementation of customer programs, networks and advisory boards.

•            Manage and oversee the non-divisional marketing plan and budget.

•            Design & implement conferences/symposium strategies & tactics to support the country plan.

•            Manage the HCPs education strategy, working in partnership with medical affairs and business leads. 

•            Be personally involved in selecting, developing, motivating, and retaining a high performing marketing team.

•            Make regular contact/communication with International/Corporate marketing personnel and sales/country management to ensure alignment of plans.

•            Ensure alignment with local and regional support functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).

•            Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.

•            Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer-oriented initiatives.

Management Requirements 

  • May lead a group or team of employees in the achievement of organizational goals.  Guide, coach, direct, and develop direct reports, and if applicable, drive those practices throughout their organization.
  • Foster a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives.
  • May direct and control the activities and budget of one or more functional areas, divisions, product groups, projects/programs and/or operations.
  • Monitor and ensure compliance with company policies and procedures (e.g. federal/country and regulatory requirements).

Job Scope and Leveling Guidelines 

Scope 
Accomplishes results through professional specialist employees or subordinate managers and supervisors who exercise significant latitude and independence in their assignments. Provides direction and monitors progress toward departmental goals; monitors costs of projects and of human and material resources within a department or unit; monitors company-wide indicators such as market share and profitability; monitors external environment in area of technical or professional responsibility. Subject to approval, modifies the organizational structure of centralized functions and units.  Often responsible for managing a staff function of the company.

Supervision Received 
Works under consultative direction toward predetermined long-range goals and objectives. Assignments are often self-initiated. Determines and pursues courses of action necessary to obtain desired results. Work is reviewed by senior management in terms of meeting the organization’s objectives and schedules.

Supervision Provided 
Provides direction and guidance to professional specialist employees or subordinate managers and supervisors. Provides guidance to subordinates within the latitude of established company policies. Manages, perhaps through subordinate supervisors, the coordination of the activities of a section or department with responsibility for results, including costs, methods, and staffing. Evaluates performance of and assists in career development planning for subordinates.

Job Complexity 
Works on issues of large and diverse scope where analysis of situations or data requires expert knowledge of area of expertise and in-depth understanding of organizational objectives. Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Establishes and assures adherence to budgets, schedules, work plans and performance requirements.  In some instances, this manager may be responsible for managing a staff function and may not have subordinate managers.

Policy Involvement 
Establishes operating policies and procedures that affect immediate subordinate organizational units and may have company-wide effect.  Interprets, executes, and recommends modifications to organizational policies. Develops and/or identifies new work processes and the improved utilization of human and material resources within the assigned or related functions or groups.

Operations Involvement/Direct Work Involvement 
Functions as an advisor to subordinates supervisors or staff members to meet schedules or resolve technical or operational problems.  Develops and administers budgets, schedules, and performance standards.  Investigates and solves problems that impact work processes and personnel within or across units or departments.

Project Involvement 
Responsible for all projects assigned to the organizational unit.  Defines projects based on identified strategies and goals. Manages projects of moderate to large scope including schedules, costs and resources. May lead or participate in cross-functional teams.

Planning and Organization 
Creates mid-  to long-range plans to carry out objectives established by top management. Develops and calculates a budget for a department or group to meet organizational goals; forecasts future departmental needs including human and material resources and capital expenditures; recommends or modifies the structure of organizational units or a centralized functional activity subject to senior management approval.

Impact 
Assignments are expressed in the form of objectives; makes decisions regarding work processes or operational plans and schedules in order to achieve the program objectives established by senior management. Exerts influence in the development of overall strategy, objectives and long-range goals of the organization.  Erroneous decisions or recommendations would normally result in critical delays and modifications to projects or operations; cause substantial expenditure of additional time, human resources, and funds; and may jeopardize future business activity.

Influence and Leadership 
Develops and communicates a vision for the organizational unit assigned. Builds consensus for operating goals that are in alignment with the division. Provides leadership to assigned staff and supervisors by communicating and providing guidance towards achieving department objectives.

Liaison 
Frequently interacts with subordinate supervisors, equivalent level managers, and/or customers, normally involving matters between functional areas, other company divisions or units or customers and the company.  Conducts briefings and technical meetings for internal and external representatives concerning operational decisions, scheduling requirements, or contractual clarifications.

What we are looking for in you:

  • Degree on Marketing, Digital Marketing, Engineering, Business Administration, or related. MBA graduate, preferably.

    • More than 5 years of experience working on multinational company, preferably on the healthcare industry. More than 3 years of experience in similar positions.

    • Advanced English language proficiency (B2 and above).

    • Experienced user of CRM systems (ie: SalesForce).

    • Availability to travel.

    • Residence in Mexico City.

    • Desirable proven experience working abroad or participating in projects outside Mexico.

    Competences:

    • Data Driven Decision making.

    • Effective Communication.

    • Leadership through influence.

    • Innovative mindset.

    • Strategic Thinking.

    • Strong emotional intelligence and interpersonal skills.

    • Purpose oriented.

 

Requisition ID: 542903

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


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