Sr. Marketing Specialist . CDMX

Additional Locations:  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

This role will be responsible for developing strategic portfolio strategies to position our products with stakeholders (for example: payers, physicians, and medical associations). The role involves analyzing market trends, competitive landscape, customer behavior, and sales performance to enhance the company's marketing efforts and drive business growth in the medical device sector.

Strategic Portfolio Development:

• Develop and implement strategic portfolio strategies to position products effectively with Stakeholders (payers, physicians, and medical associations, among others).
• Collaborate with cross-functional teams to align portfolio strategies with overall business objectives.
• Identify opportunities for portfolio expansion and optimization based on market analysis and customer insights.

Sales and Marketing Support:

• Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
• Evaluate the effectiveness of marketing campaigns and suggest improvements.
• Provide analysis to support product launches, pricing strategies, and promotional activities.

Customer Insights:

• Analyze customer feedback and behavior to identify trends and preferences.
• Segment customers and create detailed profiles to support targeted marketing efforts.

Competitive Analysis:

• Monitor competitors’ activities, products, and strategies.
• Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
• Maintain an updated database of competitive intelligence.

Required qualifications:

• Bachelor's degree in marketing, business management or a related field. 
• 3-8 years of experience in marketing roles.
• English fluency B2 or higher.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• High level of accuracy and attention to detail in work.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
• Advanced proficiency in Microsoft Office Suite, specially Excel, PowerPoint.
• Located in Mexico City.

Preferred qualifications 

• Master´s degree.
• Previous experience managing CRM platforms as SalesForce or similars.
• Previous medical device or healthcare sector experience.

Requisition ID: 603746

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!