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Senior Downstream Marketing Manager, Vertiflex Job

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Date: Jan 10, 2021

Location: Carlsbad, CA, US, 92011

Company: Boston Scientific

Additional Locations: US-CA-Carlsbad; US-CA-San Diego



Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.


About the role:

The Senior Marketing Manager will be responsible for the strategic and tactical development of downstream marketing activities associated with HCP marketing efforts for the Vertiflex procedure.  Specifically, this role will have a deep understanding of the product and clinical indications, heavily focusing on executing marketing campaigns that drive further market awareness and adoption in key accounts.  This individual will be responsible for executing a strategy to create new customers in a new customer channel, including managing a physician advisory board and creating content and messaging to support this strategy.  The individual must be able to develop strong relationships with industry societies and key opinion leads in the field.  The individual will have a proven track record of successful development of key messaging campaigns, effective sales pitches, sales training efforts and working with KOL faculty. 


Additionally, as a member of a high performing and collaborative team, this person should embrace a team-oriented approach with the ability to move seamlessly with company executives, staff, physicians, and patients. Candidate must be a self-starter, creative thinker, and consistently be able to meet deadlines.  Individual must be able to thrive in a fast-paced, rapidly growing environment with an ability to execute on projects with limited information and oversight. Excellent verbal, written, presentation, and organizational skills, with the ability to manage multiple concurrent projects is an integral part of the position. 


Your responsibilities will include:

  • Drive segmentation, targeting, positioning, messaging, branding, and collateral to support the innovative and high-impact launch of the Vertiflex procedure.
  • Plan and execute the continuation of marketing programs for the existing product through a variety of channels.
  • Plan and execute a strategy that will open channels, work with key industry societies, specifically spine surgeon societies and customers. Develop new and creative content that supports the surgeon strategy and work with created advisory boards. 
  • Partner with creative and external vendors to conceptualize and develop high impact digital sales tools that integrate seamlessly into the sales process.
  • Partner with creative marketing and external vendors to conceptualize and develop high impact digital sales tools that integrate seamlessly into the sales process.
  • Develop strong relationships with customers and potential customers as well as KOL’s in the industry, the sales force, upstream product marketing, as well as R&D, Legal, Regulatory, and Clinical counterparts in order to build a deep understanding of how to create value in the Neuromodulation space.
  • Interface with the sales force and physicians to create and disseminate best practices on selling Boston Scientific products.
  • Plan strategy and tactics for the execution of high impact events, including tradeshows, symposia, and other physician educational events.
  • Develop and provide input to training materials, presentations and participate in training activities.
  • Gather competitive intel and develop effective positioning tactics.  Train new sales personal on effective sales pitches.


What we're looking for in you:

Minimum qualifications:

  • Bachelor’s degree, MBA preferred
  • Minimum of 5-7 years’ experience in a medical-related industry in downstream marketing or sales with product launch experience
  • Prior experience in the spine surgery industry a plus
  • Excellent communication skills, including the ability to listen to physician/customer needs, prioritize needs/requirements and communicate them to cross-functional teams
  • Exceptional leadership, presentation, negotiation and interpersonal skills, particularly in working effectively as a member of a team
  • Ability to work in a fast-paced environment and foster constructive relationships with internal and external customers
  • Excellent and professional written and verbal skills
  • Superior analytical skills
  • Able to understand highly technical products and translate into a simple and clear value proposition that drive changes in customer behavior
  • Ability to handle the stresses of 15% or more travel schedule
  • Ability to be flexible in working extended schedules, including some weekends


About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.


Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran


Requisition ID: 469888


Nearest Major Market: San Diego

Job Segment: Neurology, Medical, Marketing MBA, Medical Technology, Healthcare, Marketing