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Marketing Manager UroPH Nordics Job

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Date: Mar 31, 2021

Location: Helsingborg, N, SE

Company: Boston Scientific

Marketing Manager UroPH Nordics

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

 

Purpose:

This function will be accountable for driving the local downstream marketing in the Nordics focussing on marketing (multichannel) strategy break down from EMEA and with a focus on the respective implementation and successful execution, as well as local demand creation.

We are looking for a motivated and hands-on marketing candidate with a track record in first initiatives in downstream marketing supporting a sales team. As a self-starter, this role takes on ownership and accountability with a proven ability to identify opportunities and adapt EMEA level strategies locally to generate results. This position partners with national and regional sales management to drive and implement key activities.

 

Expected competencies include market and customer insights, business acumen, value proposition


Key activities will include:

  • Downstream marketing: Responsibility for the local marketing management for Stones and BPH with the respective hands on implementation and execution of marketing programs, content and campaigns driving demand
  • Operational Marketing: Supporting the sales strategy development, sales analytics and assessment, implementing customer and awareness events (digital and f2f) as well as local congresses
  • KOL Mmgt: Identifying and developing KOL relationships with the respective sales partners
  • Collaboration: Establishment of effective working relationships with sales management and stakeholders for him/herself and for the team to ensure that our products and services are implemented through the teams by sales enablement and marketing demand generation programs


Marketing strategy local tailoring

  •  
  • Breaks down the headquarter strategies to resonate and gain traction at local level
  • Provides European program framework break down structures/ standards and builds local launch plans and track performances


Local implementation and execution

  •  
  • Develops, establishes and executes (digital) marketing strategies and tactics to meet organizational objectives
  • Implements programs & messaging across multiple channels and establishes long-term customer engagement programs and clearly identifies the relevant channel mix that adds to the experience design at local level ( incl local social media adhering to local laws )
  • Trains the respective teams on marketing content
    • Analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
  • Tracks the financial performance and KPIs to adapt marketing respectively, prepare and lead marketing QBRs
  • Creates effective, compelling positioning, messaging through storytelling, and sales tools that are understood, trained and used
  • Ensures legal and internal compliance of all marketing content
  • Organizes customer events and congresses

 

Demand generation & customer management
 

  • Works with Sales to cultivate reference accounts for products and service
  • Identifies client success stories and work with marketing to create appropriate case studies and collateral (S,T&P, competitive based strategies and objection handling)
  • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies

 

Skills and Experiences Required:

  • Self-starter that has reliably worked with a remote based team as motivated team player
  • Business or Marketing degree desired, A Master’s degree is preferred
  • Work experience in a marketing management function or equivalent position (at least one product launch)
  • Sales or entrepreneurial experience is preferred
  • Experience working within medical sector is required, additional experience within the urological sector is desirable
  • Strong commercial background and proven track record of successful in country marketing planning and execution resulting in plan achievement
  • Strong understanding on the opportunities of digital transformation and customer experience preferred
  • Strong business acumen and long-term business planning experience
  • Good clinical understanding
  • Previous experience cooperating with medical societies for joint program development preferred
  • Good understanding of market access processes and regulatory systems in one or more EU countries
  • Very good problem-solving abilities
  • Very good analytical, creative and out of the box thinking skills are desirable
  • Fluent in written and spoken English and one other Nordic language
  • Hub location preferred, but will consider a remote location in the Nordics
  • Travel: 40-50%

About us:

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen. If you are interested then discover our career opportunities at bostonscientific.com/careers.

 

Interested?

Please apply online with your CV and supporting documents at: http://jobs.bostonscientific.com.


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