Specialist, Snr Multichannel Marketing

Additional Locations: Germany-Düsseldorf; France-Voisins le Bretonneux; Italy-Milan; Spain-Madrid; United Kingdom-Hemel Hempstead

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

A position with purpose…

The Product Manager CRMDX MultiChannel Marketing must have a deep understanding of designing, developing and executing multi-channel integrated marketing campaigns, and possesses the ability to apply this experience in creative ways that support BSC Rhythm Management’s (BSC RM) marketing objectives. This role defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: EMEA and Country Product Marketing, IMC, MultiChannel CoE, Global Digital Marketing, Sales, Clinical and further Channel Partners.
The Product Manager CRMDX MultiChannel Marketing must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base. The knowledge of the assigned topic area coupled with their knowledge of building successful multi-channel plans will uniquely position them as a resident expert whose counsel will be sought to advise other mid-level planning efforts. 

Key responsibilities include: 

• Sets the vision and defines the strategies for multichannel marketing incl. recommending new channels to create competitive advantage and identifies content opportunities
• Define KPIs and develop impact analyses to inform future customer journeys
• Propose strategies and tactical plans aimed at short- and long- term revenue goals
• Obtains and applies immersive knowledge of the customer and end user, becoming a SME on the customer including: demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs 
• Identifies and stays intensely familiar with the RM KOLs and Influencers (KOIs), focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components accordingly
• Establishes direct relationships with KOLs/KOIs in support of current and to inform future channel plans and programs
• Evaluates and assesses key BSC RM competitors’ channel strategies; devising and implementing recommendations that strive towards best-in-class channel plans in the RM space
• Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts
• Definition of customer journey for a particular franchise/ product based on customer segmentation and profiles.
• Ensures key customer and channel insights leveraged and shared/ embedded across extended Mkgt team
• Owns the link between channel tactics & sales impact
• Owns development of digital mindset within extended RM Marketing team (EHQ + Country Mkgt) and owns divisional engagement with multichannel CoE 
• Identify, partner with, and manage appropriate resources (i.e., agency, vendor relationships, other internal departments such as Marcom etc.) to ensure that communication programs meet objectives
• Strong collaboration with the IMC team in order to ensure a great alignment on strategy and content
• Strong collaboration with the Digital team to optimize the customer journey execution and data gathering flow 

Knowledge & Experience

The successful candidate will have 5+ years of B2B multi-channel program/campaign design, development and oversight experience, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries; preferred medical device experience

• Strong analytical skills 
• Experience in integrated, multi-channel campaign management
• Demonstrated ability to develop, execute and project manage fully-integrated, multi-channel plans that align with organizational goals
• KOL engagement and experience preferred
• Channel and/or marketing association engagement, participation and leadership
• preferred
• Excellent communication and interpersonal skills
• Strong presentation development and delivery skills
• Experience in a complex, cross-functional, global fast-paced commercial environment
• Demonstrated success supporting and/or managing multiple complex projects
• simultaneously
• Ability to collaborate with and influence key stakeholders without direct authority
• BS required, preferably in marketing, communications or related field. MBA preferred.
• Sales Cloud, CRM and Diagnostics previous experience is a plus
• High level of English

 
Competencies & behavior

• Excellent communicator with the ability to create collaboration and establish relationships
• Strong influencing skills, charisma and capacity to inspire others 
• Analytical strategic thinker with a high customer focus
• Ability to create productive working relationships with cross-functional stakeholders
• Ability to influence people outside of the marketing organization for buy-in and action
• Demonstrated ability to collaborate at all levels to get critical work done
• Ability to navigate in a matrix environment

Willing and able to travel extensively as required by workload – approximately 20-30%
Work mode is hybrid and possible locations can be London area, Paris area, Madrid, Milan or Düsseldorf.

Requisition ID: 562915

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!