(Sr) Product Manager, Electrophysiology

Work mode: Hybrid

Onsite Location(s):

Kangnam-gu, KR

Title: (Sr) Product Manager, Electrophysiology

An exciting opportunity

Atrial fibrillation (AFIB) is a quivering or irregular heartbeat (arrhythmia) that can lead to blood clots, stroke, heart failure and other heart-related complications. 20 million people around the world suffer from AFIB each year. Our global mission—our passion and purpose— is to help people afflicted with these conditions with cutting-edge technologies. People with a passion to improve lives created these solutions and are hard at work on other breakthroughs. Over the past four decades, Boston Scientific Electrophysiology technology has helped managing irregular heartbeat and other symptoms for more than 37,000 million patients worldwide. Boston Scientific is made up of passionate, dedicated professionals, delivering the most advanced medical technologies to patients in need. By collaborating extensively with leading healthcare professionals you’ll see first-hand the impact you have on individual lives - one patient at a time.

Purpose Statement

Boston Scientific Korea EP is seeking a passionate, experienced, and strategic medical device marketing expert to join our Electrophysiology team as a Product Manager, focusing on Korea. This role will lead end to end portfolio management, BU strategy development, critical new product launches such as PFA(Farapulse system) and drive seamless execution of marketing campaigns, developing and tracking key metrics, strong collaboration with cross functional team and serve as a go-to resource for the Korea EP sales team.

Key Responsibilities

Develop and execute country commercial plans (strategy & business planning) in alignment with global & regional marketing strategy
Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
Provide country-level forecasts for demand planning & help address/manage supply interruptions with customers
Develop, localize, and execute demand generation marketing programs, including marketing campaigns, customer education program etc.
Create promotional tools to support value proposition & messaging and adapt to local needs
Ensure sales execution is aligned to strategic and tactical platform & business goal achievement
Establish and maintain local KOL relationships to support product growth & adoption
Develop & roll-out local launch plan & materials based upon global launch toolkits
Deliver key product training for internal & external stakeholders
Organize and manage local congresses/meetings
Manage capital equipment & service planning, forecasting, pricing, installation, product upgrade etc.
Provide key customer insights & market trends incl. competitor intelligence to marketing manager, BU head, country leadership team and/or global business unit from all relevant stakeholders
Strong collaboration with cross functional teams (Medical Affairs, Regulatory Affairs, Market access, operation, QA, demand planner, finance etc.) for any product launches and supply chain and operations
Strong collaboration with regional / global marketing team to execute strategies and tactics globally, and influence their downstream plans to maximize revenue

Basic Requirements

Passion to learn and dedicate to improve patient’s lives.
Bachelor’s degree required
7 to 10 years of sales & marketing experience in medical devices or pharma
Excellent verbal and written communication skills in English/Korean
Strong analytical and decision-making skills using both qualitative and quantitative market data for developing strategic plan
Excellent interpersonal skill

Preferable Requirements

Good understanding & experiences of Arrhythmia or Electrophysiology field
+ 2 to 3 years of marketing experience in healthcare industry
Knowledge on capital equipment / business model
Business management experience under both direct and distributor selling environment.

Required Skills

Creative & Strategic thinking
Excellent presentation skill
Excellent interpersonal skill
Passion and drive
High level of computer proficiency

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