Marketing Manager, Peripheral Interventional & Interventional Onocology

Title:  Marketing Manager, PI & IO

An exciting opportunity 

We look for marketers who are business leaders who will shape our business strategy and champion new ways to address unmet customer needs. The Peripheral Interventions (PI) & Interventional Oncology (IO) team is dedicated to bringing new and innovative products to market that help improve outcomes for our physicians and their patients. This Marketing Manager will be responsible for advancing our understanding of the worldwide Peripheral interventions and embolization market, analyzing current business landscapes, identifying areas of opportunity for Boston Scientific to win in the endovascular market (through market research, financial modeling, and direct customer interaction), and managing various products development work as the marketing core team member.

Key Responsibilities 

[Market Development]

• • •  
• Assist in the development and execute local market strategies.
• Identify clinical/market trends and suggest new product/marketing opportunities.
• Create and manage Physician training programs.
• Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan
• Develop creative approaches to market existing/new products
• Assist in creating reimbursement strategies.

[Product / Market Management]

• Responsible for developing, coordinating, and executing training for the local sales force.
• Facilitate Physician to Physician training and selling.
• Development of downstream sales tools to support sales execution.
• Help the local franchise sales force with active field support.
• Actively participate in local sales meetings.
• Participate in main customer events.
• Develop and implement launch strategies, including launch packages.

[Product Development]

• Communicate market needs to the regional marketing team.
• Conduct continuous product evaluations and provide feedback to the regional marketing team
• Contribute to prioritization input for new product development.

[Building and Maintaining Relationships]

• Establish relationships with key thought leaders in the field.
• Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues.
• Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.

[Planning and Analysis]

• Maintain product forecast, including inventory analysis.
• Develop operational product launch strategies – identify product roll-out strategy.
• Franchise/product responsibility for developing competitive strategy and product analysis.
• Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
• Understand how consignment plans impact product profit/loss.
• Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
• Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).

[Quality]

• Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.

Basic Requirements

• Preferable experience in medical device or relevant field 15 years. 
• Strong experience in sales & marketing functions and distributor channel management is an advantage.   
•  Minimum of 7 years of experience in marketing, preferably in the medical device industry. 
• Experience in people management at least 3 years. 
•  Strong analytical and strategic thinking skills. 
•  Excellent communication and leadership skills. 
•  Experience with budget management.
• Willing to do domestic travel extensively. 
•  Ability to work collaboratively with cross-functional teams.
•  To represent Boston Scientific’s values and integrity. 
•  Strong understanding of market research and data analysis. 
•  Experience with lead generation and customer retention strategies

Preferable Requirements

• Knowledge and experience of devices Peripheral Intervention & Interventional Oncology and consignment stock will be an advantage. 
• Good verbal and written communication skills in English/Korean
• A Master’s degree in business or a relevant field will be an advantage. 

Required System Skills

• Proficiency in Microsoft Office Suite. 

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