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Product Manager, CRM Job

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Date: Nov 17, 2021

Location: Kangnam-gu, 11, KR

Company: Boston Scientific

An exciting opportunity 

Under the theme of ‘Transforming lives with groundbreaking technologies that address irregular heart rhythms, heart failure and sudden cardiac arrest’, we are collaborating with healthcare professionals to help reduce costs, improve outcomes and enhance patients' lives with the most advanced and least invasive rhythm management technologies available. Boston Scientific Cardiac Rhythm Management (CRM) is introducing our solutions to improve the lives who are suffering in Korea. If you share our passion to truly make a difference, please join us. At Boston Scientific Cardiac Rhythm Management (CRM), you’ll have the opportunity to drive the business and improve people’s lives.

 

Purpose Statement

Core objective of this role is to support the Business Unit Head in achieving the goals and objectives of the Division they represent.  To aid the achievement of customer satisfaction and business growth through focused business planning.

 

Key Responsibilities

 

  • Marketing Strategy Planning: Implement marketing plans, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy
  • Business Planning (AOP) Support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans.
  • Market (Market Conditions, Customers, Competitors) Analysis: Conduct market analysis activities (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies
  • Relationship Building  (internal/external) through clinical excellence :
    1) Demonstrates command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers
    2) Strength in building relationships with key internal and external stakeholders, including focus on KOLs, clinicians and experience or aptitude to drive quick integration.  Fosters/leverages strong collaborative relationships
  • Define customer requirements: on new development projects. Define, develop, and drive VOC (voice of customer) market research as required. 
  • Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize local strategies; Collects data from the territories on competitor’s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities.
  • Strong collaboration with Regional Marketing Team: to execute franchise strategies and tactics globally, and influence their downstream launch plans to maximize revenueMarketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on-ground execution of programs/conferences/events/promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determines corrective action in line with AOP and ensure timely and accurate MIS on operations
  • Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance
  • Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop right messaging  and its delivery; seeking local and regional approvals;  tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio
  • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; develop support structure and relationship with sales representatives and sales management; ensure development and maintenance of regional key opinion registers and assist in coordinating Physician symposiums and participates in main customer events to support with stakeholder management
  • Sales Enablement: Liaise with regional & in-country sales leadership for own franchise to align sales and marketing objectives; drive sales team capability needs assessment and guide programs for capability building on products and clinical messaging; align with global to identify marketing collateral and disseminate them in country to ensure achievement of franchise marketing objectives and sales support as required
  • Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
     

Requirements

  • 3-7+  years of successful related business experience, medical device experience is preferred
  • Prior Product Management Experience preferred, including strategic commercialization
  • Market Development Experience preferred
  • KOL engagement and experience preferred
  • Sales experience a plus 
  • Excellent communication (fluent in both Korean and English) and interpersonal skills
  • Good computer proficiency (MS Office – Word, Excel and Outlook)


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