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Product Manager, PI Job

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Date: Nov 17, 2021

Location: Kangnam-gu, Korea, Republic Of

Company: Boston Scientific

Title:  Product Manager, PI

 

An exciting opportunity 

We look for marketers who are business leaders that will shape our business strategy and champion new ways to address unmet customer needs.

The Peripheral Interventions (PI) team is dedicated to bringing new and innovative products to market which help improve outcomes for our physicians and their patients. This (Sr.) Product Manager (individual contributor) will be responsible for advancing our understanding of the worldwide Peripheral interventions and embolization market, analyzing current business landscapes, identifying areas of opportunity for Boston Scientific to win in the endovascular market (through market research, financial modeling, and direct customer interaction), and managing various products development work as the marketing core team member

In this role, you will

  1. Develop sales tools and marketing tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues. 
  2. Develop sales educational/promotional pieces as appropriate: Initiate/manage/implement publications/ competitive comparisons to support business strategy as appropriate.
  3. Build relationships with key customers, thought leaders, academic societies, and industry players to facilitate sales and increase positive visibility and adoption of BSC products. Participate in various channels (including distributors) development discussions and provide input to drive development to higher value products that improve healthcare.
  4. Work with Finance, Marketing Manager, Directors and Regional Managers to provide business analysis and support development of business strategy and investment plan. Provide regular assessment of product line performance in sales, margin, new closes, and other issues affecting business prospects.

 

Purpose Statement

You will be responsible for identifying market needs for Boston Scientific's products used in various procedures and establishing mid-to-long-term strategies. Now with Boston Scientific's broad-spectrum product line, we can supply medical devices that can treat more patients' lives.

 

Objectives of this Role

  • Drive the product and business-planning process across cross-functional teams of the company
  • Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
  • Assess current competitor offerings, seeking opportunities for differentiation
  • Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
  • Develop, implement, and maintain production timelines across multiple departments
  • Appraise new product ideas and strategize appropriate to-market plans

 

Daily and Monthly Responsibilities

  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
  • Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
  • Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
  • Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization

 

Basic Requirements

  • Passion to learn and dedicate to improve patient’s lives.
  • Good written and verbal communication and interpersonal skills.
  • 3-7 years of working knowledge/experience in medical devices/pharm (especially in Interventional cardiology or peripheral intervention field) preferred.

 

Preferable Requirements

  • Understanding of peripheral interventions market
  • Good verbal and written communication skills in English/Korean

 

Required System Skills

  •   Good computer proficiency (MS Office – Word, Excel and Outlook) preferred

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