Regional Sales Manager, CRM

Location: Based in The Netherlands 

About the Role 

As a pivotal member of the Rhythm Management (RM) division, the Regional Sales Manager (RSM) for Cardiac Rhythm Management (CRM) is responsible for driving the success of Boston Scientific’s CRM portfolio within The Netherlands. Reporting to the RM Business Unit Manager (BUM), you will lead a regional team of Account Managers (AMs), delivering franchise-specific sales targets, building a high-performance culture, and executing strategic initiatives tailored to local market dynamics. 

In this role you will be responsible for: 

Sales Strategy & Execution 

• Develop and lead sales strategies aligned with divisional goals and corporate vision. 

• Conduct Quarterly Business Reviews (QBRs) to analyze performance, address gaps, and define corrective actions. 

• Identify and seize local market opportunities, optimizing territory planning and resource allocation. 

• Collaborate with Marketing to support sales initiatives, expand coverage, and reinforce Boston Scientific’s value proposition. 

Leadership & Team Development 

• Lead, coach, and develop the CRM sales force, with a strong focus on role specialization, execution, and results. 

• Provide consistent, hands-on guidance to the team through coaching, field visits, performance reviews, and skills development. 

• Foster a culture of accountability, collaboration, and continuous improvement. 

Cross-Franchise & Strategic Collaboration 

• Ensure effective coordination with the EP team to optimize synergies across the RM division. 

• Actively support the SAM in strategic key accounts, ensuring unified execution and aligned messaging. 

• Collaborate with cross-functional stakeholders to integrate clinical, commercial, and operational inputs in account strategies. 

Market & Business Insight 

• Monitor and interpret healthcare trends, regional policies, and competitor activities to inform strategy and maintain market leadership. 

• Provide actionable insights to internal stakeholders to adapt and refine go-to-market approaches. 

• Ensure product and market knowledge remains current across the team. 

Customer Relationship Management 

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), major accounts, and key clinical and administrative decision-makers. 

• Support high-stakes negotiations, educational initiatives, and partnership building across the territory. 

• Develop and execute bundled and value-added commercial solutions that meet both clinical and economic customer needs. 

Sales Operations & CRM Usage 

• Ensure full adoption of Salesforce CRM for accurate tracking of customer engagements, pipeline opportunities, and market intelligence. 

• Use CRM data for performance monitoring, forecasting, and territory alignment. 

Quality & Compliance 

• Promote a strong culture of quality and regulatory compliance across all activities. 

• Ensure that all field force activities are aligned with Boston Scientific’s standards and ethical practices. 

What We’re Looking for in You: 

• Experience: Minimum 2 years in a sales management or business development role, within the medical technology or healthcare sector. 

• Education: Degree in Biomedical Engineering, Sciences, Nursing, Business, or a related field. 

• Languages: Fluency in Dutch and English. 

• Industry Knowledge: Deep understanding of the MedTech environment, active implantable medical devices sales, and regional healthcare systems. 

• Leadership Skills: Proven ability to lead teams, manage change, and drive performance in a dynamic environment. 

• Business Acumen: Strong analytical, strategic thinking, and decision-making capabilities. 

• Customer Orientation: Ability to develop impactful customer relationships and solutions. 

• Collaboration & Communication: Strong interpersonal and cross-functional collaboration skills. 

What can we offer to you: 

• Permanent working contract with attractive benefits. 

• Inspirational colleagues & culture. 

• Work life balance. 

• A company that strives for personal and professional development. 

• Working in an international environment. 

• A dynamic and management-related role within one of our groundbreaking and innovative divisions. 

Locations: based in The Netherlands. 

We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.