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Rhythm Management Marketing Manager Job

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Date: Dec 4, 2018

Location: Kerkrade, LI, NL, 0

Company: Boston Scientific




Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.


About the role:

To drive the achievement of business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the country Management and European team / franchise counterparts.  This position is responsible for the elaboration, and the execution of the franchise Plan and budget as well as the implementation of Marketing excellence standards within his/her group.


Your responsibilities include:

  • Builds Division budget in cooperation of sales division’s direction.
  • Customer Insight: Demonstrates understanding of customer needs and motivations that trigger behaviors and decisions
  • Define and articulate product’s /services value proposition
  • Product launches, educating sales force on sales strategies in cooperation of IT Marketing.
  • Upgrades product and procedure experience to expert level in the country.
  • Conveys market needs and sales requirements to International Marketing team.
  • Ensures that the country build a formalized Marketing Plan based on and followed by Divisional Strat Map.
  • Clinical and registration trials in cooperation of KOL and IT Marketing.
  • Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country: Identifies key uncertainties and questions to be resolved about the local market and local customers; Identifies the right marketing tools (e.g., segmentation) to address the key questions for the local market and coaches team on how to use them; Advances the quality of all analysis and choice making of local product team to address the uncertainties / questions to be resolved; Ensures consistency and alignment across product strategies in the local market as well as with the European strategy.
  • Drives local country Marketing Strategy Implementation & Communication: Guides local team and Product Manager to develop customized messages and selling tools for the local market that enables the Sales Force to drive desired customer behavior change; Champions the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/ Specialists, makes resource allocation trade-off decisions across products for local implementation; Ensures the right set of specific metrics are in place for tracking success of local marketing efforts - determines corrective action when local product performance is not on track.
  • Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, Cardic Rhythm Management and/or Electrophysiology in particular, BSC’s positioning in that market and the role of their product line in that positioning (and specifically for the respective countries).  Translates that insight into appropriate action.
  • Portfolio Management: Applies rigorous strategic analysis to guide portfolio management and prioritization, based on countries´strategic needs.
  • Knows the Product Context: Demonstrates depth as well breadth of knowledge of the cardiac anatomy, arrhytmias, technology, steps of procedures and competitive and regulatory environment for all products in the line.  Translates that insight into appropriate action.
  • Stakeholder Management: Manages communication with key (local) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices.  Establish and maintain relationships with key opinion leaders.
  • Planning and Management: Designs and manages an efficient and effective work process for Product Manager.  Reliably delivers relevant and value-added outputs within agreed upon timelines.
  • Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors.  Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.


What we are looking for:

  • Completed BA/BS undergraduate degree, with a marketing degree as a preference
  • MBA diploma will be valued
  • Experience of managing and leading a sales team would be an advantage
  • Experience in Cardiac field & business knowledge 5+ years
  • CRM and/or Electrophysiology technical/clinical good understanding (both preferred)
  • Experienced in performance management, training, consulting, and coaching
  • Qualification in instructional design and/or marketing
  • Demonstrates high level professional presentation and facilitation skills
  • Demonstrates ability to work with and manage cross-cultural and virtual teams
  • Passion for developing self and others
  • A sales experience in the cardiac field will be valued
  • Native in Dutch and Fluent in English. Other language skills preferred.


Competencies & Behaviours:

  • Leadership, charisma and capacity to inspire others (Lead by example)
  • Ability to influence internal and external stakeholders
  • Ability to interact effectively with all levels within the organization and with outside vendors/consultants
  • Strong oral and written communication skills
  • Strong project management/product management/people management experience
  • Excels working in fast-paced, competitive environment
  • Able to grasp technical content
  • Works autonomously and demonstrates ability to take responsibility
  • Results-orientated
  • Ability to take risks
  • Team Player
  • Willing and able to travel extensively as required by workload (20%) within Netherlands most of the time, but European travel will be needed.



About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.


if you are interested in this position please apply through the company website.

Requisition ID: 438542


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