Business Development Manager, AFib
Additional Locations: Singapore-Singapore
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
ABOUT THE ROLE
The Business Development Manager, Atrial Fibrillation will drive the growth and expansion of our Electrophysiology division. This role will involve identifying new business opportunities in strategic product areas, building relationships with key stakeholders, and contributing to the development, incubation and execution of strategic business initiatives to enhance our Electrophysiology services.
KEY RESPONSIBILITIES
People Development & Collaboration
- Responsible for developing and supporting a high performing team and facilitating a positive winning spirit and collaborative culture.
- Spends time in the field with Growth Markets (ASEAN & Indian Sub-Continent, ISC) team members and proactively coaches where required by providing constructive feedback and developing a strong understanding of the customer.
- Ensures team receive ongoing regular feedback, training and help in identifying, supporting and achieving agreed development objectives.
- Deliver verbal and written information; work with your team to achieve collective goals
- foster cross functional and cross divisional partnerships between customers and stakeholders (eg. Interventional Cardiology, ASEAN, ISC and BSC regional and global) to work productively and achieve outcomes
- Develop business plans, solutions and improve processes/procedures
- cultivate a collaborative environment that reflects our values and positively impacts engagement.
Business Development
- Lead efforts to identify and develop new markets, business and customer segments with high growth potential.
- Lead the commercialisation of new technologies/AFib portfolio, working closely with cross-functional teams to ensure successful market introduction and adoption.
- P&L management may be required for businesses on incubation.
- Conduct thorough research and analysis to assess market trends, customer needs, and competitive landscapes.
- Monitor industry trends, competitor activity, and market dynamics, providing actionable insights to refine product positioning and go-to-market strategies.
- Identify and execute new business development opportunities and support overall commercial planning efforts.
- Identify and validate potential new customer touchpoints to expand market reach.
- Establish and manage Centers of Excellence focused on training, technology development, and research to support both internal teams and external stakeholders.
- Build and nurture strategic relationships with Key Opinion Leaders (KOLs) to drive product awareness, market adoption, and customer loyalty.
- Develop and maintain a high level of technical, clinical and market knowledge.
- Develop and manage education, training, and research initiatives in collaboration with KOLs to enhance product knowledge and ensure successful market penetration.
- Develop and implement targeted programs to drive customer engagement and demand generation.
- Lead pre-launch market conditioning efforts by engaging KOLs in advisory boards, product evaluations, and the collection of customer feedback. Support the development and delivery of sales force training.
- Collaborate with the commercial organisation to execute go-to-market strategies, including product positioning, pricing, promotional plans, and sales force mobilisation. Drive early-stage product adoption through KOL engagement, live case meetings, and customer education initiatives.
- Field time with sales representatives and customers across Growth Markets.
- Supporting the field team in opening new centres / inducting new customers; providing redundancy for field / case coverage when required; encourage the best practice techniques to drive positive patient outcomes.
- Provide the sales team with market insights, product knowledge, and targeted strategies to drive sales and expand market share in new and existing markets.
- Attending meetings, conferences and exhibitions as required, to promote our products and services.
Product & Clinical Acumen
- Maintains skills and knowledge of the product portfolio and can compellingly differentiate each product line against competitor products.
- Develops and maintains a depth of relevant clinical knowledge through published literature, conference addresses, formal training and local clinical expertise.
- Collaborates closely with APAC and Training teams to keep themselves and their team up to date on the latest in product and therapy advancements and associated key messages.
Other
- As interface to Clients and Customer Service has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors
- Drive as needed to support and facilitate any field corrective action
- Co-ensures that employees are notified of all mandatory training and quality obligations with HR Manager - Tracks completion of mandatory training.
- Ensures that all products and advertisement have been through the appropriate approval processes, prior to sharing or publishing.
- Develop and maintain relationships with key BSC functional area.
KEY COMPETENCIES
Functional Knowledge
- Requires thorough practical knowledge of theories, principles and systems in a professional job function and general understanding of related job functions
Business Expertise
- Applies understanding of the business and industry standards and how own area integrates with others to achieve unit objectives; monitors business trends and market developments in own field
Leadership
- Identifies and resolves functional, technical, operational and organizational problems in a specialized area of expertise based on existing policies, procedures and solutions
- Considers multiple sources of information to proactively identify the best course of action for teams managed
- Adapts plans and processes to meet business, operational, service and/or project challenges; reprioritizes objectives, milestones, etc. as required
Problem Solving
- Manages a team of professional employees; adapts plans and priorities to meet team service, business and/or operational objectives
- Recommends operating policies and establishes procedures and approaches for team(s) managed; identifies and drives business, product, service and process improvements
Impact
- Makes decisions that impact the finances, results, effectiveness and level of service provided by the team
- Guides by using policies, resource requirements, budgets and team plan, impacts the team’s ability to achieve service, quality and timeliness of objectives
Interactions (and Communications)
- Influences others either internally or externally to build collaborative relationships, achieve goals and effectively guide them to understand more complex issues
- Participates in briefings and technical meetings concerning specific project, operations and schedules
- Operates with a high level of discretion to gain cooperation of others
KEY REQUIREMENTS
- 10 years of working knowledge/ experience in healthcare industry
- Advantages if candidate has experience in Electrophysiology
- Experience leading commercial teams, including mentoring and coaching others
- Experience developing a collaborative team environment that displays core values
- Extensive customer-facing experience with a strong background in sales; sales and/or marketing management experience preferred.
- Exceptional commercial experience with demonstrated achievement of commercial success, especially in medical devices.
- Proven experience in managing Key Opinion Leaders (KOLs), including documented KOL development, and experience working with Tertiary Referral Centers.
- Demonstrated ability to collaborate with cross-functional teams, with strong written and verbal communication skills.
- High level of business and clinical acumen, with experience in new technology commercialization and market research techniques.
- Experience in developing and implementing business growth programs, including marketing and digital marketing management; experience with go-to-market strategies and product positioning.
- Strong ability to influence internal and external stakeholders, deliver presentations, and manage multiple projects simultaneously.
- Ability to anticipate problems and establish procedures to meet the goals and objectives of the business.
- Results focused with a resilient, flexible approach.
- Proven ability to absorb complex technical information and apply this knowledge in the field.
- Excellent written & verbal communication
- Strong computer proficiency (MS Office – Word, Excel and Outlook) preferred
- Ability to plan and prioritise a flexible work schedule
- Ability to undertake regular travel (required)
Requisition ID: 602914
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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