Communications Manager, Growth Markets
Kuala Lumpur, 14, MY
Additional Locations: N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
ABOUT THE ROLE
As part of the global corporate communications function, this role exists to give voice to our company mission, values and people across Growth Markets (GrM). The function does this by enhancing and protecting the Boston Scientific reputation, brand and culture through strategic, integrated internal and external communications that deliver on business imperatives and inspire and engage stakeholders. This role represents the global corporate communications function across GrM, applying all relevant global policies and procedures to ensure that Boston Scientific speaks with “one voice” across the globe whilst appreciating local needs. The role includes the management and development of any PR agencies contracted to support implementation of the corporate communications strategy and any earned media activity as part of broader marketing plans.
KEY RESPONSIBILITIES
Internal Communications
In close partnership with HR, support the employee engagement agenda using internal communications across GrM and accessing global / regional channels by:
- Identifying and prioritizing business needs
- Developing and implementing a tactical internal communications plan (as part of a holistic corporate communications strategy)
- Identifying KPIs and measuring success
The internal communications plan should comprise (but not be limited to):
- GrM-wide messages from GrM MD and other senior leaders
- GrM-wide employee events
- Ad hoc GrM-wide initiatives aligned to the corporate communications strategy
- Exploitation of internal awards
External Communications
In close partnership with Legal & Compliance, Regulatory Affairs, Heath Economics and Government Affairs and IT functions and in alignment with global and regional corporate communication colleagues and policies and processes, drive understanding and awareness of Boston Scientific across GrM to support the commercial and talent agendas by:
- Identifying and prioritizing business needs and target audiences
- Developing and implementing a tactical external communications plan (as part of a holistic corporate communications strategy)
- Identifying KPIs and measuring success
The external communications plan should comprise (but not be limited to):
- All media relations activity including:
- In-scope social media activity
- In-scope digital media activity
- Exploitation of industry awards and other reputation driving opportunities
- Third party use of the Boston Scientific name
Leadership Communications
Partner with GrM MD to provide counsel and advice on all matters pertaining to leadership communication including (but not limited to):
- Media and presentation training
- Message development
- Identification of appropriate media opportunities, including all media outreach
- Briefing notes and other relevant support
Risk Management
- Partner with business leaders and global / regional stakeholders to effectively manage risk through effective communication with a view to mitigating business impact.
Brand Standards
- Serve as an ambassador for global Brand Standards, ensuring awareness and application across GrM, training / educating as required.
Agency and Budget Management
- Manage all aspects of any relevant agency relationships and manage all budgets associated with the corporate communications strategy.
KEY COMPETENCIES REQUIRED FOR SUCCESS
Business Strategist
- Seeks to clarify business strategy and align business unit, function, region and company-wide communications goals, building credibility and trust through a deep understanding of the internal and external factors that impact the global and regional business environment; uses data, expertise, knowledge and analytical skills to develop insights that inform strategy and solve complex problems. Uses anticipatory thinking and works as a “sense maker” by listening, thinking holistically and making connections across the company and across stakeholders while influencing and executing communications.
Trusted Advisor & Influencer
- Combines strong advisory skills to influence and enable business partners to achieve meaningful results. Asks clarifying questions to challenge approaches and assumptions. Builds rapport and explores possibilities; able to lead and align cross-functionally without direct authority. Works in the gray/ambiguous areas to support change and business results, bringing it all together in messaging that resonates with stakeholders through strategic communications. Keeps the big picture in mind. Knows how to navigate a matrixed organization and purposely moves projects forward in meetings, interactions and through individual work.
Purpose & Culture Leader
- Leads and drives purpose-centric engagement and embeds company values into culture – the ways we work, putting people at the center– in support of global business objectives. Understands and guides leaders through the process of strategic communication and change management focused specifically on achieving purpose and building a strong organizational culture. Seeks big picture understanding and incorporates BSC values-based thinking and messaging into projects, wearing a “Boston Scientific hat.”
Interdisciplinary Storyteller
- Creates visually dynamic, resonant, humanized stories and communications to engage internal and external stakeholders across multiple channels and emerging technologies, and engage them in the company, its brand, mission and values, aligned with appropriate regulations and policies. Tailors content across internal and external channels and audiences for maximum impact. Seeks to understand and become skilled at new and emerging channels particularly media/external.
Reputation & Brand Steward
- Advances reputation and ensures the Boston Scientific brand consistently reflects the company’s mission, culture and values. Evaluates proactive and reactive programming through the lens of enhancing and protecting the company’s reputation. Manages cross-functional and divisional alignment to clearly and consistently advocate for a strong and consistent brand aligned with brand standards. Pursues, anticipates, understands and uses insights and analytics to develop communication strategies and content to progress the stakeholder perception of the brand and company reputation. Advocates to keep brand fresh based on insights and drives continual improvement.
YOUR EXPERIENCE AND SKILLS
- Previous Corporate Communications experience.
- Previous demonstrated success at Stakeholder Management and Relationship Building, including the ability to influence senior stakeholders.
- Experience working cross functionally with Legal & Compliance, Regulatory Affairs etc.
- Authenticity in communication and decision-making, fostering trust and transparency.
- A resourceful approach to problem-solving, leveraging available tools and networks effectively.
- The ability to work independently, managing tasks and priorities with minimal supervision.
- A proactive mindset, anticipating needs and taking initiative to drive outcomes.
- Self-directed learning and development, continuously seeking growth opportunities.
Requisition ID: 622405
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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