Digital Marketing Specialist, EMEA (Temporary Contract)

Location: in our offices in Madrid, on a hybrid working schedule (3 days per week in the office + 2 days per week working from home).

About the Role:

If you live and breathe digital marketing, we want you. We are looking for a Digital Marketing Specialist responsible for planning, executing and optimizing digital campaigns across different digital channels, within our Neuromodulation division. This position is a temporary position for maternity leave.

In this role, you will be responsible for:

Digital marketing planning and management

• Define the digital marketing strategy for the assigned business unit (Neuromodulation).
• Design, develop, and implement high impact integrated digital marketing programs.
• Collaborate closely with internal stakeholders to successfully align channel mix according to strategy & focus and provide recommendations to optimize mix or selection of new channels.
• Liaise with divisional marketing and digital marketing teams for adapting content, integration and validation in alignment and cooperation with Global/US teams.
• Identify and articulate best practices.
• Drive internal and external stakeholders, including agencies to meet deadlines and deliver on commitments.
• Support geographies to execute local digital strategies and online localization initiatives.

Metrics and Analysis

• Develop and monitor digital KPIs, measure and report performance of campaigns and inform multichannel dashboards.
• Identify trends and insights and optimize spend and performance based on insights.
• Proactively monitor and analyze competition’s online marketing.

Specific qualification required for this position:

• Proven work experience in digital marketing.
• Demonstratable experience leading and managing marketing database, email, social media, SEO/SEM, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Working knowledge of Marketing Automation tools (Salesforce suite Marketing Cloud).
• Applied experience using measurement/analysis to regularly optimize Digital Marketing programs.

What are we looking for in you:

• University degree or equivalent, with at least 3-4 years’ experience in a similar position, ideally with experience working within a multinational organization.
• Knowledge of Google Analytics, Google Ads, Campaign Creations via main Social Media (LinkedIn, Instagram, Facebook, YouTube), CRM management (SalesForce or SalesCloud ideally) and E-mail marketing are required.
• Proficiency in PowerPoint and Excel.
• Proven excellence in written and verbal communications.
• Excellent command of English - any additional language will be an asset.
• Customer focused: ability to work cooperatively and proactively with colleagues inside and outside the team.
• Excellent organizational and Project Management skills.
• Self motivated and autonomous.
• Detailed orientated.
• Proven track record of exceptional performance, high productivity and the ability to meet deadlines.

What we can offer you:

• Defined-term contract.
• Hybrid working schedules (3 days in the offices + 2 days working from home per week).
• Attractive benefits package.
• Possibility to make an impact.
• Fast growing and innovative environment.
• A team-oriented company culture.
• International opportunities.

Interested? Please apply online with your CV in English.

We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.