Activation Manager, Vascular Medical Education

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
This role is responsible for developing and executing promotional plans for the Vascular Medical Education Team at Boston Scientific. The ideal candidate is passionate about patient care and excited to help create a strong brand around our professional education programs, including both digital and in-person physician training and education programs for Peripheral Artery Disease, Chronic Venous Insufficiency and Pulmonary Embolism. In this role, you’ll report into the broader marketing activation team, leveraging shared divisional resources for graphic design, social media and email and other digital channels.  You’ll independently support the medical education team, serving as the marketing and promotional expert to the team. You’ll work closely with medical education leadership to ensure alignment on quarterly priorities, driving key brand and promotional initiatives while reporting back to the team regularly on performance. You will own the promotional strategies for key programs as well as the development of the overall medical education brand for vascular, including development of plans, management of internal and external creative partners and the legal and regulatory approval processes.  In this role, you’ll work in a fast-paced market, with frequent late-breaking clinical data releases and product launches, aligning stakeholders behind strategy, developing tactical plans and creating content for social channels in support of communications and marketing objectives.

The ideal candidate for this role is independent, ambitious and looking to transform our customer perception of medical education. Experience developing campaign plans is a must, with a clear understanding of marketing activation and communications processes, including creative development, social strategies and digital programming. Experience with medical education or physician training programs is a plus, and the ability to create cohesive communication plans in partnership with the commercial team would add tremendous value.

Your responsibilities will include:

• Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans and measurement
• Serve as a marketing communications and digital subject-matter expert for the medical education team, working closely with them to enhance the awareness of program offerings
• Research, write, and edit content, working with designers, subject matter experts and others to develop engaging content that grabs the attention of our target audiences
• Learn and follow all regulatory, legal, clinical and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
• Partner with outside vendors, corporate partners and peers within the company to expand skills and advance capabilities for the team
• Manage outside vendors, including writers, designers, agencies and other suppliers in the delivery of content and key assets
• Develop KPIs and regularly measure program performance
• Innovate and drive breakthrough new programs – identify new channels, new suppliers and new digital tactics that transform the communications function and create a distinct competitive advantage
• Act with a results-first mindset – be closely aligned with the business, act with a sense of urgency and drive measurable results
• Create regular reports on campaign and channel performance, including recommendations for key stakeholders
• Be flexible and always willing to take on more responsibility

Required Qualifications:

• Bachelor’s Degree 
• Minimum of 5 years of marketing/commercial experience including 3+ years of experience in marketing communications, activation or a similar role
• The ideal candidate brings significant experience in both traditional integrated marketing communications and digital marketing/social media
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough social campaigns

Preferred Qualifications:

• Experience working in healthcare, in medical device or in technical/physician training and education is a plus
• Good communicator with proven ability to drive change and influence organizations 
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, medical education and Legal, Regulatory and Finance
• Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
• Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence executive-level leadership

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Requisition ID: 623206

Minimum Salary: $71500 

Maximum Salary: $135800 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.