Customer Experience AI Marketing Manager

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

Boston Scientific is seeking a Customer Experience AI Marketing Manager to lead the development and implementation of marketing capabilities that enhance customer engagement and drive business results. This role emphasizes product management and cross-functional collaboration to align emerging technologies with Boston Scientific’s strategic goals. Working across marketing teams, corporate functions, and global regions, this position will deliver solutions leveraging Digital, Data, and Artificial Intelligence.

This role follows a hybrid work model, requiring three days per week onsite at our Maple Grove, MN office.

Applications will be accepted through December 8, 2024, at 11:59 PM (Eastern time).

Your responsibilities with include:

Develop Strategic Transformation Roadmap:

• Collaborate with functional and business leaders to identify business challenges and opportunities where emerging AI capabilities can deliver significant enterprise impact.
• Understand and synthesize trends & analytics to stay abreast of emerging marketing and technology trends and assess their potential application within Boston Scientific.
• Develop, conduct, and review Digital and Artificial Intelligence capability maturity assessments within businesses and functions to align with the strategic roadmap.
• Develop a comprehensive strategy that outlines a clear vision, goals, KPIs, and roadmap for capability integration across the organization.
• Ensure the strategy aligns with regulatory and privacy compliance, and customer preferences.

Identify and Prioritize Use Cases:

• Work with cross-functional business teams to assess where AI technology capabilities can deliver value through operational efficiencies, improving decision-making, or generating revenue growth.
• Evaluate potential AI use cases based on feasibility, readiness, and strategic alignment.
• Prioritize initiatives and develop a plan for phased implementation.

Program Management:

• Oversee the development and implementation of prioritized projects across Marketing, ensuring they meet deadlines and budgetary constraints.
• Facilitate collaboration and strong partnership between functions like Enterprise IT, Data, MarTech, Development, and others.
• Define a performance culture, track progress, measure success, and adjust the strategy, prioritization, and investment as needed.

Change Management:

• Champion the value of AI and other emerging technologies throughout the Boston Scientific, fostering a culture of innovation and education.
• Clearly communicate the strategy, value, and benefits to all levels of leadership and employees.
• Develop and implement change management strategies to mitigate resistance and ensure smooth adoption of these innovative solutions.

Required Qualifications:

• 5+ years of experience in Business Strategy, Product Management, or relevant Marketing fields
• Proven track record of identifying and successfully implementing strategic business initiatives
• Strong understanding of emerging technologies, machine learning, generative AI, data strategy, and predictive analytics
• Demonstrated success driving internal adoption of new technology and innovative solutions
• Excellent communication, collaboration, and leadership skills
• Ability to think critically, solve problems creatively, and translate complex technical concepts into business language

Preferred Qualifications:

• Experience working across multiple industries extracting value with emerging technology tools and platforms
• Knowledge of data governance and ethical considerations in AI

Requisition ID: 596354

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.