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Digital Media Planner - Cardiology

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.

Remote Eligible:  Hybrid
Onsite Location(s): 

Maple Grove, MN, US, 55311

Additional Location(s): US-MN-Arden Hills; US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:
The Digital Media Planner assists in the development and execution of global integrated digital marketing programs to align with the overall marketing and communications objectives of the Cardiology division for its CRM, EP, and CDX franchises. The successful candidate acts as the digital media expert, consulting with the Digital Marketing Strategist, Customer Experience and Creative Integration team members to execute strategic digital marketing plans that meet the business needs. This role will focus on campaigns targeting Health Care Professionals (HCP).

 

The ideal candidate will be able to work hybrid out of MN, however, remote candidates with the right experience will be considered.


Your responsibilities will include:

  • Aid in the development of a customer-centric digital strategy and influence a user-first mindset across integrated marketing communications.
  • Develop a strong understanding of our customers and their behaviors across platforms, channels, and activities to optimize digital channel performance and inform future initiatives.
  • Partner with Digital Strategist to develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.) with measurable objectives.
  • Manage the agency relationship for search engine marketing (SEM), programmatic display and mass media.
  • Actively monitor and optimize campaigns within respective platforms (Google Campaign Manager 360 and Google Ads).
  • Partner with analytics resources and the sales operations team to show value of campaigns and provide a regular cadence of performance reports.
  • Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends and past campaign data.
  • Manage digital projects through completion by working with the appropriate cross-functional team members. 
  • Ensure all the necessary deliverables for digital projects are completed and handed over on time and on budget
  • Manage multiple programs at once and effectively prioritize work for implementation and reporting/optimizations.

 

What we're looking for:

  • Bachelor’s Degree – preferred degree in Advertising, Marketing or related field
  • Minimum of 4+ years of experience in digital marketing
  • Thorough understanding of digital platforms, channels (email, SEO, SEM, Social, and advertising including programmatic), user experience and content strategy is preferred.
  • In platform experience with Google Ads and Google Campaign Manager 360 (or other ad servers) 
  • Understanding of and comfortable using Google analytics
  • Agency Management
  • Strong organizational, writing, and communication skills 
  • Proven Project Management skills
  • Strong track record of collaboration
  • Must work cross-functionally with several marketing team members both in-person and via Teams


Preferred qualifications:

  • Experience with Salesforce and Marketing Cloud
  • Agency experience a plus
  • Travel up to 10% depending on requirements. The candidate should be comfortable with travel and overtime as commitment requires.
     

 

Requisition ID: 538457

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

 

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.


Nearest Major Market: Minneapolis

Job Segment: SEM, Communications, Marketing Communications, Advertising, SEO, Marketing

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