Digital Marketing Specialist II

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:

The AFS Digital Marketing team is seeking a Digital Marketing Specialist II to support the development of best-in-class digital marketing programs aligned with the overall marketing and communications objectives of the WATCHMAN and Electrophysiology divisions. The successful candidate will act as a digital subject matter expert to support comprehensive digital strategies, activate campaign plans and measure the effectiveness of digital channels and tactics. Qualified candidates will have experience in digital marketing (programmatic, SEO/ SEM, social media, email marketing, website strategy, analytics) to provide a seamless customer experience across our digital ecosystem and drive business results among healthcare providers (HCPs).

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your Responsibilities Will Include:

• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to the marketing plans. 

• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.

• Partner with external agencies as needed for digital marketing programs.

• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time and on budget to high quality standards.

• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and elements to identify new opportunities to improve performance and KPIs.

• Partner with analytics teams to show the value of programs and provide a regular cadence of reports.

• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.

• Partner with the Digital Marketing Manager to develop and execute the testing strategy for all media campaigns.

• Build cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT, and others as needed.

• Collaborate with other divisions across Boston Scientific to communicate performance and identify testing opportunities on an ongoing basis. 

• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends and past campaign data. 

Required Qualifications:

• Bachelor’s degree required, marketing or similar field preferred.

• 3+ years of overall marketing, communications and/or digital experience in a B2C or B2B environment 

• Experience in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion).

• Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy and development.

• Direct experience in self-service platforms including Google Ads/Campaign Manager 360, Google Analytics/ GA4, LinkedIn Ads.

• Proven understanding of pixel tagging and analytics. 

• Ability to manage multiple programs at once and effectively prioritize work.

• Basic skills in Outlook, MS Teams, Excel & PowerPoint.

Preferred Qualifications:

• Experience in the medical device, healthcare, or pharma industry.

• Experience with emerging technologies including generative AI. 

• Strong interpersonal communication skills, written and presentation skills.

• Self-starter – ability to take on new, less-defined tasks.

Requisition ID: 599869

Minimum Salary: $69500 

Maximum Salary: $132000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.