Digital Marketing Specialist

Additional Location(s): US-MN-Maple Grove; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the Role: 

The Digital Marketing Specialist role supports the development of best-in-class digital marketing programs to align with the overall marketing and communications objectives of the Cardiology division with an emphasis on social media campaigns. The successful candidate will support the comprehensive digital strategy of activating projects and measuring the efficiency and effectiveness of digital channels and tactics and overall customer experience. Qualified candidates will have experience in digital media (programmatic, SEO/ SEM, social media) campaigns that drive business results among patients (DTP) and healthcare providers (HCPs).  

Your Responsibilities Will Include: 

• Support the development of comprehensive digital plans for awareness and lead generation with measurable objectives.  

• Own projects consisting of planning, execution and measurement of digital campaigns targeting key audiences. 

• Partner with analytics resources to show value of campaigns and provide a regular cadence of performance reports.  

• Lead community management activities inclusive of monitoring direct-to-patient Facebook pages and groups, monitoring HCP conversations across LinkedIn and X (work with media agency to manage page, ads, direct messages, monitor and glean page insights).  

• Partner with Social Media Manager on social listening, inclusive of daily listening across platforms, reporting by audience and channel.  

• Social Analytics Reporting, pulling, and recording data from platforms. 

• Content scheduling inclusive of maintaining content calendar, scheduling in Khoros and/or manually in platform. 

• Formulate and execute media plans that deliver lead generation as a vital element of the marketing and sales mix.  

• Ensure digital tactics including webpage development, SEM, Programmatic Advertising, social media, and email marketing are executed on time and on budget to high quality standards.  

• Partner with external agencies as needed for digital advertising programs.  

• Identify and communicate trends and opportunities through a working knowledge of digital and past campaign data. 

• Manage multiple programs at once and effectively prioritize work for both digital strategy and implementation. 

Required Qualifications:  

• Bachelor’s degree in marketing or a similar field  

• 0-3 years of overall marketing, communications and/or digital experience in a B2C or B2B environment 

• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives 

Preferred Qualifications: 

• Digital media (programmatic, SEO/ SEM, endemic partnerships, website and email) and social media acumen  

• Direct experience in social media platforms (Facebook, Twitter/X, LinkedIn, Instagram) and social listening tools (i.e., Khoros, Sprout, Sprinklr, Hootsuite, Talkwalker)  

• Understanding of / experience with Google Analytics  

• Clear and effective written and verbal communication skills 

• Effective relationship building skills and ability to work in a collaborative environment 

• Strong organizational skills with the ability to prioritize work with limited direction 

Requisition ID: 593327

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.