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Director, WATCHMAN Integrated Communications & Digital Marketing Job

Remote Eligible:  Remote in Country
Onsite Locations(s): 

Maple Grove, MN, US

Additional Locations:  N/A

Boston Scientific's hybrid workplace includes remote and onsite roles. By applying to this position, you will have the opportunity to discuss your preferred working location with your Talent Acquisition Specialist.


Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:
The Director of Integrated Communication & Digital Marketing is responsible for leading brand communication and strategy and the advancement of integrated digital marketing for WATCHMAN.  We are looking for someone who has a track record of creating best-in-class digital marketing programs and communication strategies that align with overall marketing objectives. Qualified candidates will be on the cutting-edge of today's digital marketing ecosystem and consumer brand management approaches, including media capabilities, measurement, and innovation. The Director will be a change agent, naturally curious and won’t settle for the status quo by driving new innovations and approaches. They will lead, develop, and build a strong marketing team who will influence/collaborate with cross-functional partners ensuring success and growth for WATCHMAN. 


Your responsibilities include:

  • Lead digital strategy and capabilities including media operations, analytics, thought leadership, planning, and executional excellence across the WATCHMAN franchise
  • Develop and lead brand strategy and campaigns across all target audiences (patient, referrer, coordinator, administrators, implanters) for the WATCHMAN franchise
  • Foster KPI-driven culture, utilizing performance data to inform progress and guide optimization; evaluate on-going campaign effectives and a test and learn, agile culture
  • Oversee strategy of complex, insights-driven, and highly customized, integrated marketing strategies and multi-channel demand generation campaigns that generate business impact
  • Manage the media and creative agencies to support and amplify the communication and digital strategy, leaning into testing and innovation 
  • Connect with WATCHMAN & Cardiology franchise stakeholders including Marketing Directors, Product Managers and IT, and key corporate marketing partners including Marketing Technology & Enablement, Production, DTP&R, and analytics & measurement teams 
  • Clearly present concepts and rationale for strategic decisions and possesses strong verbal and written communication skills, influencing peers and senior leadership
  • Remain current on WATCHMAN’s business, competitors, and customers; making proactive recommendations to improve competitive advantage
  • Take an agile and iterative approach, and relentlessly search for the next growth opportunity
  • Foster a high-performance team culture; identify opportunities to actively coach and develop talent, strengthen team expertise, seeks to empower individuals
  • Act as thought-leader role by sharing knowledge and best practices with other business units and franchises


Minimum Qualifications:

  • 10+ of marketing programs experience, with emphasis on digital marketing and integrated communications management (MBA preferred)
  • Ideal candidate is a master at leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused demand generation campaigns
  • Team leadership experience with a strong track-record of developing talent
  • Direct-to-patient/consumer and/or agency digital marketing experience (programmatic, TV, SEO, social, content marketing, customer relationship marketing, etc.) and demand generation experience a must
  • Analytical mindset with ability to define, track and report on leading campaign performance metrics and ROI
  • Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment
  • Ability to engage and influence cross-functional colleagues, even without direct reporting relationship
  • Commitment to enhancing the diversity and inclusion of the team and company cultures
  • Willing to travel up to 25%, assuming return to normalcy following pandemic. Travel restricted during pandemic


Requisition ID: 517916


As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Nearest Major Market: Minneapolis

Job Segment: Communications, Medical, Manager, Marketing Communications, Marketing, Healthcare, Management

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