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Director of Global Downstream Marketing, WATCHMAN

Work mode:  Hybrid
Onsite Location(s): 

Maple Grove, MN, US, 55311

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role: 
The Director of Global Downstream Marketing, WATCHMAN will lead the development and execution of global marketing strategies to drive adoption, penetration, and revenue growth for the WATCHMAN franchise, with a particular focus on the US.  Most importantly, this role will drive commercial planning and integrated marketing campaigns to maintain market leadership and accelerate growth in the LAAC space.   

 

Your responsibilities will include: 

  • Develop and execute a multi-year, integrated commercial plan for the global WATCHMAN franchise, ensuring alignment with the annual strategic plan.  Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives. 

  • Oversee differentiated messaging and customer campaign strategies that accelerate growth for the LAAC market.  

  • Lead US Commercial Launch plans (positioning, customer targeting, branding, evidence strategy, KOL strategy, KPIS, etc.) for the WATCHMAN franchise 

  • Leading, coaching and developing a team of marketing professionals 

  • Partnering with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs. 

  • Establish in-depth knowledge of LAAC business and market environment; provide insights in the formulation of the US Annual Operating Plan (AOP), Strategic Plan and revenue forecasting. 

  • Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans. 

  • Lead the commercialization of non-product solutions that support and surround implantable products inclusive of consultative offerings supporting growth of the therapy. 

  • Execute on strategic plans oriented towards both economic customers and healthcare coordinators. 

  • In collaboration with Upstream Marketing, gathers customer and market insights to inform key decisions and marketing strategies. 

  • Work and align closely with the market development (direct to patient and direct to referring) teams to grow and expand LAAC market.  

  • Working with colleagues in key functional areas, including Sales, Sales Operations, Medical Education, R&D, reimbursement, clinical, med affairs, regulatory and legal to drive business objectives. 

  • Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation of BSC products. 

  

Required qualifications: 

  • Bachelor’s degree required (Business, Communications, Science, Healthcare/Biomedical) 

  • 10+ years of medical device marketing experience 

  • Previous leadership experience in Marketing and/or Sales 

  • Experience planning and managing product launches 

  • An individual that is highly motivated with an action-oriented mindset 

  • Exceptionally strong collaboration skills coupled with a “team-first” and “patient-first” leadership philosophy 

  • Track record of strong campaigns delivered to sales teams in highly competitive industries. 

  • Track record of expanding patient access to new therapies using multi-channel methods. 

  • Track record of success leading cross-functionally and with global partners to develop plans, strategies and tools to maximize sales potential 

  • Aptitude in utilizing defined financial resources to maximize external impact, working both with internal team members and managing outside agencies. 

  • Strong executive presence & public speaker demonstrated in developing and giving presentations to internal and external customers including sales teams, physicians, hospital service line administrators, and executives 

  • Domestic/International Travel – approximately 30% 

Preferred qualifications: 

  • Bachelor’s degree in Engineering, Marketing, Business, or related field; MBA preferred. 

  • 10+ years of experience in medical device marketing, with at least 5 years in a leadership role. 

  • Proven track record in downstream marketing, product launches, and portfolio management. 

  • Strong understanding of atrial fibrillation markets inclusive of structural heart, electrophysiology, and/or cardiac rhythm management markets. 

  • Exceptional strategic thinking, communication, and leadership skills. 

 

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

 

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

 

 

Requisition ID: 621613

Minimum Salary: $155000 

Maximum Salary: $294500 

 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

 

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

 

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

 

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

 

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.


Nearest Major Market: Minneapolis
Job Segment: Marketing MBA, Marketing Manager, Biomedical Engineering, Medical Device, Electrophysiology, Marketing, Engineering, Healthcare

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