Director of Marketing Activation, Operations and Customer Engagement

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
The Director of Marketing Activation, Operations and Customer Engagement leads a diverse and high performing team that drives the development and execution of the division’s promotional, advertising, digital, and physician‑engagement strategies. This role supports the entire vascular portfolio, striving to create a differentiated experience for the physicians in nearly every touchpoint with the company. Major areas of responsibility include:

Marketing Activation: Owns the development and execution of promotional campaigns including messaging and creative development, media planning, digital and content strategies, trade show and event experiences and other marketing channels.

Physician Engagement: Oversees the delivery of plans to purposefully engage both physician thought leaders and key company medical and strategy advisors.

Digital & MarTech Strategy: Evaluates and deploys new technologies to transform the commercial organization, including lead management and demand-generation technologies, new data analysis and management capabilities, the utilization of AI-based tools to drive efficiency and competitive advantage.

Marketing Operations: Ensures the disciplined execution of physician contracting, regulatory and audit processes, sales enablement, compliance workflows, and other operational activities that enable the division to market effectively and responsibly.

This position requires a strong and flexible leader, capable of coaching, developing and inspiring a blended team of marketers, operations specialists, digital experts and field-based physician relationship managers. The leader in this role must possess extensive experience in integrated marketing communications, strong digital capabilities, comfort working closely with physicians, and a clear understanding of marketing and commercial processes. This leader must also have a significant track record in medical devices, drawing on multiple experiences in product marketing, communications and other commercial roles to help remove barriers for their team and accelerate growth for the division.

Your responsibilities will include:

• Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans and measurement

• Lead the division’s overarching advertising, promotional, and digital marketing strategy
• Oversee creative development, message architecture, omnichannel planning, and cross‑portfolio campaign execution
• Ensure all activation aligns to segmentation, customer‑journey insights, and growth objectives
• Direct agency partners across creative, digital, media, and production
• Lead digital marketing strategy and execution, including marketing automation, personalization, KPI development, analytics, and emerging technologies such as AI‑enabled content and targeting tools
• Drive continuous innovation through testing, measurement, and integration of new capabilities
• Develop and refine integrated channel strategies across paid media, social, web, email, and sales‑enablement channels.
• Lead tradeshow strategy and execution in partnership with customer engagement teams
• Oversee key physician relationships, including KOL management and strategic alignment with clinical and marketing needs
• Lead execution of physician Advisory Boards (MAB/SAB) and ensure compliance with contracting, documentation, and governance
• Manage the team responsible for physician contracting, ensuring compliant processes and timely execution.
• Partner with Legal, Compliance, Medical Affairs, and Commercial Operations to maintain audit‑ready documentation and alignment
• Oversee all regulatory submission workflows and audit readiness
• Maintain operational frameworks that ensure advertising and promotional materials meet regulatory and quality standards
• Lead development of sales enablement tools, messaging guides, competitive resources, and digital content ecosystems
• Ensure alignment with sales leadership to support field needs and strategic priorities

Required Qualifications:

• Bachelor’s Degree 
• Seasoned people leader with track record of recruiting, coaching and developing talent
• 10+ years of marketing/commercial experience including 5+ years of experience in marketing communications, activation or a similar role
• 10+ years of experience in healthcare, medical device or pharmaceutical marketing and commercial functions
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough promotional campaigns
• Strong digital toolkit, with clear understanding of evolving strategies for lead generation, digital engagement, email marketing, data management and AI technologies
• Good communicator with proven ability to drive change and influence organizations 
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, medical education and Legal, Regulatory and Finance
• Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
• Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence executive-level leadership
• Ability to work in a hybrid setting, on-site a minimum of 3 days per week in Maple Grove, Minnesota.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Requisition ID: 623235

Minimum Salary: $155000 

Maximum Salary: $294500 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.