Downstream Group Marketing Manager, Global CT

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:
The Group Marketing Manager (GMM I) for Lesion Prep and Complex PCI (cPCI) Global Marketing is responsible for downstream Global Product Marketing for Boston Scientific’s Lesion Prep (Calcium) and cPCI portfolio. This role will be responsible for managing brand management and lifecycle management for the portfolio of single use devices for this business group. Responsibilities will include commercial strategy, product positioning/messaging, pricing strategy, competitive intelligence, and life cycle management for the portfolio. 

The GMM will have a team of direct reports and will influence cross-functional and regional partners throughout the organization to ensure portfolio success. 

Your responsibilities will include:

• Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.
• Develop and drive integrated global, multi-year commercial strategies to gain share from competitive products and therapies. 
• Oversee brand management for the product portfolio. Brand management responsibilities include value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management. Coach team to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference.
• Champion value creation and business model innovation to balance procedural growth with value capture.
• Drive Market Development strategies and initiatives to grow the market. Market Development will include clinical evidence dissemination, educations & training engagement, and health economic & reimbursement initiatives among other activities, typically working in coordination with other functional teams such as Medical Education, Clinical Education, Sales, etc.
• Actively engage with key stakeholders. Establish relationships with Key Opinion Leaders (KOLs), identify physician champions to support the portfolio, develop strong partnership with regional marketing teams and credibility with the selling organization.
• Attract, develop and retain top product marketing talent within the marketing team. 
• Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.
• Influence across the matrix with leaders from the Global Regions, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management to advance product strategies.
• Foster a high-performance team culture; identifies opportunities to actively coach and develop talent, strengthen team expertise, seeks to empower individuals.
• Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.
• Spend time in the field to gain market and clinical insights, and builds relationships with key physicians to drive education, market adoption and innovation of BSC products. 
• Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion.
   

Required qualifications:

• Bachelor’s degree (Business, Marketing, Engineering, Science, Healthcare/Biomedical)
• 5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device.
• Experience managing capital equipment and disposables.
• Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment.
• Experience building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns.
• Travel – approximately 25% 

Preferred qualifications:

• Advanced degree, such as MBA or Master's degree 
• Global experience 
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationship.
• Strong collaboration skills coupled with a “team-first” leadership philosophy

Requisition ID: 590740

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.