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Global Product Marketing Director, CVI

Work mode:  Hybrid
Onsite Location(s): 

Maple Grove, MN, US, 55311

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                


About the role:
This role is responsible for global marketing strategy, analysis, downstream and upstream marketing, and competitive intelligence for the Chronic Venous Insufficiency (CVI) franchise in PI. The CVI franchise is growing each quarter and is a key growth driver for the Peripheral Interventions division of Boston Scientific. Varithena is a truly differentiated technology in the CVI space. It is the most versatile patient-friendly product in our entire product portfolio.  Varithena is the only pharmaceutical product Boston Scientific sells. The franchise will transform from a single-product franchise to a portfolio franchise with the launch of RFA for an offering in the thermal market.  Key activities for the Director include setting strategic direction for the global business, meeting revenue & profitability targets globally, building a high-performance marketing team, and working cross-functionally to integrate marketing strategies with quality, legal, regulatory, operations, clinical, medical affairs, reimbursement, and sales. 


This is a critical role within Boston Scientific’s Peripheral Vascular business that focuses on leading a high-performance team that will deliver on marketing objectives that unlock full portfolio of products globally focused on the chronic venous insufficiency, more commonly referred to varicose veins. This role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience today while guiding the product lifecycle strategy to deliver global growth.  Success is achieved by executing on this plan in close partnership with regional marketing, commercial and sales teams around the world. 

Your responsibilities will include:  

  • Lead all aspects of CVI Global Marketing while also playing a key role on the cross-functional franchise leadership team.   
  • Develop and execute multi-year, integrated commercial plans for the CVI franchise, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan and US Annual Operating Plan (AOP).  Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
  • Attract, develop and lead direct reports including a group marketing manager, product managers and field marketing managers.   Foster diverse and inclusive teams that live the BSC core values. 
  • Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans.
  • Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs.   Ensure visibility to marketing impact, success measures and metrics. 
  • Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved.  Makes and executes operational decisions with a strategic perspective.
  • Coordinates strategies, action plans and communication across the regions as well as other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.  
  • Continuously assess global CVI market and competitive dynamics, barriers and opportunities.   Leverage insights to drive to action plans.   
  • Champion the voice of the business and customer.  Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc). 
  • Influence and leverage internal and external relationships toward stated goals.  Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.  
  • Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc).  
  • Foster and leverage industry relationships with key physicians, customers, government, societies, company partners and others to further franchise/division goals.  Facilitate team's development of these relationships. Serve as a resource/subject matter expert to senior management.
  • Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes.  Understand future business needs and set expectations for excellence accordingly (skill set, product, or process).   Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success. 


Required Qualifications:

  • Bachelor’s degree and 10+ years of professional experience
  • 5+ years’ experience in complex commercial program management or team leadership in med technology, pharma or biotech
  • Global marketing and product launch experience
  • Understanding of all disciplines of marketing, marketing strategy, commercial/sales process & operations
  • Outstanding interpersonal skills and ability to develop relationships at all organizational levels globally.
  • Highly motivated individual with an action-oriented mindset.
  • Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.
  • Travel 30-45% domestically and globally.  

Preferred qualifications:

  • Master of Business Administration degree
  • Significant collaboration and demonstrated success in working across a global, matrixed organization
  • Commercial and customer-first mindset, track record in working across multiple geographic regions 
  • Executive presence and ability to influence across multiple levels


Requisition ID: 585546

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Nearest Major Market: Minneapolis

Job Segment: Pharmaceutical, Marketing Manager, Product Marketing, MBA, PLM, Science, Marketing, Management

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