Global Social Media Strategist

Additional Location(s): US-MN-Maple Grove; US-MA-Marlborough; US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

The Global Social Media Strategist is responsible for driving enterprise-wide social media strategies and serving as a strategic consultant to Boston Scientific’s corporate, divisional and regional marketing teams. This position will sit on the social media team within Global Corporate Communications, working in close collaboration with the Global Integrated Digital Marketing team. This will be a hybrid role (3 days on-site) based at our headquarters in Marlborough, MA, or at our facilities in Maple Grove or Arden Hills, MN.  

Your responsibilities will include:

• Provide strategic counsel to corporate, divisional and regional marketing teams on social content and campaigns; support training, enablement, upskilling​ 

• Oversee enterprise social content strategy and calendar; support orchestration of paid and organic social content across BSC channels​ 

• Develop and implement enterprise social content standards, style guide and templates in collaboration with Global Brand​ 

• Analyze and report on enterprise social media content performance; identify opportunities for enhancement  

• Lead enterprise social media strategies and campaigns in collaboration with Global Integrated Digital Marketing​ 

• Support divisional paid social media strategies by advising on media briefs and reviewing agency proposals  

• Conduct trend research, competitive analyses and other external benchmarking; share insights and recommendations 

• Support AI strategy for social media content in collaboration with marketing and IT partners – identify use cases, assist with testing and implementation, document and share learnings 

• Foster social media innovation by incubating and testing new platforms and strategies in collaboration with corporate, divisional and regional teams; develop enterprise guidance/POV when appropriate  

• Advise on executive social media strategies and best practices 

Required Qualifications: 

• Bachelor’s degree in marketing, communications or related field  

• 7+ years of social media marketing experience  

• 2+ years of paid media or digital marketing experience 

• Proven track record of identifying and successfully implementing strategic business initiatives in matrixed commercial teams 

• Strong business acumen with proven ability to prioritize projects and investments aligned to company strategy  

• Demonstrated outstanding interpersonal skills in developing relationships and leading by influence at all levels in the organization 

• Proficient in data analysis and social media content creation across a variety of formats 

• Informed on current social media trends and skilled at recognizing opportunities to extend reach and improve performance 

Preferred Qualifications: 

• Proven excellent communication, leadership and collaboration skills; demonstrated ability to think critically and solve problems creatively 

• Experience in healthcare, life sciences or other highly regulated industry 

• Experience with emerging technologies including generative AI  

• Proficient in social listening for external trends, benchmarking and white space opportunities 

• Familiarity with enterprise for social media management, social listening/intelligence and employee advocacy 

• Experience in a highly matrixed organization 

Requisition ID: 591966

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.