Group Marketing Manager, Digital Capabilities

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
Join Boston Scientific’s Vascular Customer Experience team as a digital marketing leader driving customer-centric engagement strategies. In this impactful role, you will lead programs designed to create meaningful, personalized connections with physicians. Your leadership will influence integrated digital marketing automation campaigns rooted in customer insights and focused on delivering measurable results.

This role requires a strategic, collaborative leader with deep expertise in digital marketing, customer journey design, campaign performance analysis, and marketing technology. You’ll partner across the Vascular franchise, brand activation, digital marketing, sales, and corporate teams to execute strategies that elevate the customer experience and align with Boston Scientific’s broader business goals.

You will lead a team of marketing automation professionals, customer data segmentation experts, and marketing technology strategists while advancing omnichannel capabilities and data-driven marketing transformation.

Work Model:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Sponsorship: 

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Relocation:

Relocation assistance is not available for this position at this time.

Your responsibilities will include:

• Drive innovation and marketing transformation with a strong digital-first, customer-centric mindset

• Build and lead a digital capabilities roadmap to support omnichannel experiences and long-term franchise success

• Lead integrated marketing automation strategies using data, insights, and advanced technology

• Inspire and develop high-performing teams through mentorship and performance planning

• Manage cross-functional projects, empowering teams to work independently and effectively

• Oversee campaign enablement using Boston Scientific’s martech stack, ensuring effective execution and measurable results

• Collaborate across business units to align digital strategies with broader company goals

• Monitor and improve audience segmentation, data enrichment, and campaign targeting

• Foster a culture of learning and experimentation—exploring technologies like AI, next best action models, and omnichannel enhancements

• Identify new ways to report and demonstrate the value and ROI of digital programs

• Support change management planning and drive adoption of digital initiatives in partnership with commercial teams

• Stay informed on evolving trends, technologies, data privacy regulations, and industry standards

Required qualifications:

• Bachelor’s degree

• Minimum of 5 years' experience in digital marketing automation strategy

• Minimum of 3 years' experience managing direct reports or teams

• Proven experience using Salesforce platforms for advanced campaign execution

• Solid understanding of data management, enrichment, and database marketing concepts

• Expertise in customer journey mapping, experience analytics, and voice-of-customer strategies

• Demonstrated ability to lead through ambiguity and influence senior stakeholders

• Strong coaching, mentoring, and leadership skills with a team development focus

• Ability to collaborate and drive alignment across cross-functional and senior-level stakeholders

Preferred qualifications:

• Experience building and managing lead generation campaigns

• Hands-on experience with Salesforce Marketing Cloud and Sales Cloud

• Background in healthcare digital marketing, especially in HCP and patient engagement

• Comfort working in fast-paced environments requiring adaptability and creative problem-solving

• Experience integrating AI or next-gen technologies into marketing strategies

Requisition ID: 615846

Minimum Salary: $122100 

Maximum Salary: $232000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.