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Senior Marketing Manager - Interventional Oncology Job

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Date: Mar 25, 2021

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

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Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.


About the role

Develop and execute the strategic business and tactical plans for the Interventional Oncology franchise.  Provide strategic recommendations to reinforce BSC’s market leadership position and deepen physician partnerships.


 Your responsibilities include:

  • Lead BSC Interventional Oncology branding initiative to solidify Boston Scientific’s leadership position and drive the newly defined brand narrative.
  • Develop BSC IO brand strategy and content to be used in multichannel campaigns, Innovation Center visits, and when targeting competitive accounts. Partner with Brand Activation on development of tactics to communicate brand messaging (e.g. digital marketing, websites, tradeshows).
  • Facilitate Innovation Center visits to educate customers on the BSC Interventional Oncology portfolio and strategy.
  • Deepen physician engagement by developing a robust Global Key Opinion Leader strategy.
  • Leverage society relationship to advance strategic objectives.
  • Serve as liaison between physicians (especially KOLs) and marketing for generating voice-of-customer to understand in-market physician needs, practice patterns, viewpoints & behaviors in a rapidly changing marketplace. Work with team to implement changes in strategy & tactics faster than the competition in order to act as category leaders in Interventional Oncology.  
  • Work across the IO organization to drive a new infrastructure and cross functional alignment with physician engagement plans.
  • Lead Boston Scientific’s global Interventional Oncology product portfolio selling strategy to maximize the value of the robust portfolio, while becoming the preferred vendor for Interventional Oncology products in the Hospital. Leverage individual product launches to pull through broader IO portfolio.
  • Serve as team lead on how to position BSC’s IO portfolio of products vs competitors, working closely with fellow product managers and marketing communications specialists to maximize BSC’s position versus competitors in a manner that’s most meaningful to physicians and purchasing departments.
  • Work closely with the field selling organization by assisting in Rep training of portfolio positioning, while spending ~33% of time in the field with key physician customers to help BSC understand & navigate the Interventional Oncology marketplace more effectively than the competition.   


 What we’re looking for: 

  • 7+ years of medical device experience required
  • BA/BS required, Master’s/MBA preferred
  • Demonstrated success working as an integral cross functional team member, and ability to develop deep clinical expertise in medical device product line.
  • Demonstrated success supporting and/or managing complex projects
  • Ability to collaborate and work with others in a dynamic, matrix environment
  • Domestic and international travel up to 33%. Note: COVID-19 precautions currently restrict travel. At Boston Scientific, our priority is to protect and aid the health and safety of our employees, our physician customers, and their patients. 
  • Excellent communication and interpersonal skills


About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.


Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran


Boston Scientific maintains a drug-free workplace.  Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Requisition ID: 475617


Nearest Major Market: Minneapolis

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