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Senior Digital Marketing Analyst-Google Analytics-Remote Job

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Date: Jun 11, 2021

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Additional Locations: US-MA-Marlborough

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the Role:
The Sr. Digital Marketing Analyst will analyze and translate data into insights to help build strategic marketing plans and activation programs. He/she will develop measurement strategy, plans and reporting for integrated marketing programs, ensuring alignment with the overall marketing and communications objectives of the WATCHMAN franchise. This position will assess the impact of key marketing programs and campaigns, summarize key insights, and work collaboratively with cross functional teams to communicate relevant learnings and recommendations to internal stakeholders. The successful candidate will act as the campaign analytics subject matter expert, consulting with the divisional Digital Marketing and Integrated Marketing Communication team to ensure all programs are set up for success with the appropriate measurement strategy. This role will analyze Healthcare Professional and Patient related communications and performance to business goals. Qualified candidates will be fluent in today’s digital marketing and analytics ecosystem (I.e. Google Analytics, Google Campaign Manager, Google Ads, Salesforce, Tableau, etc). 

This role can be remote or sit at a MN or MA campus. Must be able to work CST hours. 

 

Your Responsibilities will include:
•Monitor key metrics and generate daily, monthly, and quarterly reports, as well as critical ad hoc reports that measure impact of marketing levers, drive strategy and contribute to improved performance of future activations
•Analyze data from multiple sources across all digital marketing programs (email, display, search, social, tradeshow, landing pages, sales tools) providing tactic-specific response rates, website conversions, multi-touch attribution and, ultimately, impact on sales revenue (ROI)
•Lead forecasting analyses for both patient and physician campaigns to establish revenue targets and ROI goals
•Identify and interpret data, formulate insights and successfully communicate actionable recommendations and implications to core teams
•Partner with Digital IT/agencies to ensure technical aspects of all digital programs are set-up and tagged properly for measurement
•Contribute to operational improvements to maximize efficiency and lead the development of new reports, dashboards and processes
•Develop attribution models to help the team better understand which integrated communication tactics have the greatest impact. 
 
What we are looking for in you:
Minimum Qualifications:

•Bachelor’s degree, ideally in Statistics, Economics, Marketing, Business Administration or related field. 
•5+ years of experience in an analytical role within Marketing, Finance or similar functional area
•Prior experience with measurement and analysis of lead generation programs
•Digital business knowledge and understanding of typical loyalty, retention and digital KPIs/quantitative metrics
•Deep experience with CRM and Analytics tools - Salesforce Sales & Marketing Clouds, Google Analytics, Tableau, Google Data Studio, Excel, SEMRush or similar tools. 
•Strong analytical, critical thinking, and problem-solving skills and experience in pulling, mining, and synthesizing data into stories
•Highly organized with proven multi-tasking ability while maintaining strong attention to detail and accuracy
•Self-motivated and focused on driving new processes, structure and solutions that benefit the business
•Strong math and analytical skills are essential.

 

Preferred Qualifications:
•MBA
•SQL Programming
•Google BigQuery or similar database experience

 

Requisition ID: 480639

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

 

Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


Nearest Major Market: Minneapolis

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