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Digital Marketing Manager Job

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Date: Sep 25, 2021

Location: Maple Grove, MN, US, 55311

Company: Boston Scientific

Additional Locations:


Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - Caring - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.



About this role:
We are looking for Digital Marketing Manager to lead all digital initiatives for our Direct to Patient (DTP) campaign. We are looking for someone who has a track record of creating best-in-class digital marketing programs that align with the overall marketing and communications objectives. Qualified candidates will be on the cutting-edge of today's digital marketing ecosystem, including technology, media capabilities, measurement, and innovation. They will be naturally curious and an inability to settle for the status quo within their campaigns. They will be strong in their ability to manage cross functional partners, including media agencies and internal partners. This role supports the WATCHMAN franchise within the Interventional Cardiology business unit and will collaborate closely with the Marketing and Marketing Communications teams as their dedicated digital expert. 


Your responsibilities include:
•Responsible for driving the strategy and management of all media (including TV, social, SEM, SEO, audio, programmatic, etc) to drive patient engagement and lead generation efforts for patients who could benefit from this therapy. Media management includes the strategy, budget allocations, planning, execution, optimization, and reporting
•Manage the media agency to support and amplify digital strategy, leaning into testing and innovation 
•Drive website and email strategy in partnership with digital producer and IMC partner
•Partner with cross-functional teams to drive analytics, marketing automation, web production and email to create and execute robust digital campaigns
•Effectively build relationships with marketing and marketing communications teams and act as main point of contact for planning digital programs
•Analyze various data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital plans
•Effectively communicate and sell fresh ideas/plans to business partners and gain alignment
•Partner with digital marketing teams in other regions to ensure digital plans are appropriately aligned and best practices are shared
•Ability to manage multiple campaigns and workstreams at once and effectively prioritize work
•Play a thought-leader role by sharing knowledge and best practices with other business units and franchises
•Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity


Minimum Qualifications: 
•Bachelor's degree required, ideally in Marketing. 
•7-10 years of relevant experience strategizing B2C digital marketing programs. 
•Must have experience strategizing multi-channel digital campaigns. Strong digital marketing acumen and a proven track record of developing and managing impactful campaign plans that drive business results.
•Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
•Strong communication and presentation skills 
•Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, and more is required.
•Approximately 10% travel required to meetings and conferences.


Preferred Qualifications:
•Agency background.
•Experience with marketing automation platforms.


Requisition ID: 491897


As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.


Nearest Major Market: Minneapolis

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