Marketing Activation Manager, IO&E

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role: 

This role will lead a team in the creation, execution and measurement of marketing activation plans to drive growth in the Interventional Oncology & Embolization team of Boston Scientific. The ideal candidate is a leader who possesses creativity, a collaborative approach and a results-first mindset, demonstrating the ability to work across a complex group of stakeholders to set objectives, identify key initiatives, align resources and execute comprehensive plans.

Critical to this role is the ability to build, lead and develop a high-performing activation team, including Integrated Marketing Communications managers, Digital Marketing Managers, Social Media Managers and Graphic Designers. This leader should embrace getting close to the product marketing team and own the activation strategy required to achieve financial objectives, including understanding of segmentation and customer journey, development of message and channel strategy, and overall execution and measurement of the activation plan. A leader in this role will be expected to be a vocal leader who is willing to challenge the status quo, a passionate advocate for your people, and willing to approach programs with an agile, innovative and fail fast/learn quickly approach.

Your Responsibilities will Include:

• Own the activation strategy for various product categories, including messaging, channel selection, digital activation, trade show execution and overall plan
• Set the vision, mission, goals, direction and manage day-to-day priorities, workflow, and quality for the IO&E activation team
• Act as a strategic thought partner to commercial leaders in driving toward achievement of commercial objectives
• Foster a high-performance team culture - Identify opportunities to actively coach and develop talent, strengthen team expertise, empower individuals, and drive accountability for agreed upon commitments
• Drive alignment among commercial leaders on activation priorities and align resources to execute plans to accomplish objectives
• Create a resourcing strategy for your team, leveraging full-time talent, contract support, external freelancers and external agencies
• Evaluate, select and direct external agencies in the creation of messages, plans and activations
• Identify opportunities to deploy digital resources to drive demand, engage customers or provide key insights to sales and marketing
• Work seamlessly across sales, digital, tradeshow and other key activation channels, engaging and partnering with key stakeholders along the way
• Foster the BSC brand and ensure compliance with brand standards across all campaigns, collateral and digital assets
• Help to drive the continued development of a sophisticated and contemporary integrated communications team
• Act with a results-first mindset – be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business

Required Qualifications:

• Bachelor’s Degree
• 3+ years of experience leading employees. This experience includes recruiting, coaching, directing, and developing direct reports while driving best practices throughout their organization.
• 10+ years of marketing/commercial experience including minimum 5+ years of experience in healthcare/medical device

Preferred Qualifications: 

• Significant experience in both traditional integrated marketing communications and digital marketing
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough omnichannel campaigns
• Good communicator with proven ability to drive change and influence organizations
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance
• Effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships
• Prior experience in product marketing, marketing development or direct-to-patient communications a plus

Requisition ID: 611291

Minimum Salary: $122100 

Maximum Salary: $232000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.