Marketing Automation Manager

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

About the role:

The Senior Marketing Automation Manager in Peripheral Interventions is responsible for helping to drive forward Boston Scientific’s data-driven marketing capabilities. They will have proven experience taking marketing objectives and strategies and delivering the technology solutions to achieve and execute them.
 
As a member of the Peripheral Interventions Digital Acceleration team, the Marketing Automation Manager will work in concert with other Marketing Automation Managers, Digital Marketing Managers, Brand Activation Managers, Digital Producers, Product Marketing, Sales Operations, Corporate Marketing Automation and other stakeholders to build innovative marketing automation campaign plans that advance business objectives. The Marketing Automation Manager will own the Salesforce Marketing Cloud Development execution as well as assist with building reports and managing KPIs for the strategic marketing campaigns.
 
Who You Are: 

An intellectually curious and engaged team player with demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce Marketing Cloud.  You bring an innovative mindset to your work, along with the strong ability to maintain organization while working on multiple projects at once, all while enforcing Marketing Cloud development best practices. 
 
Your responsibilities include:

• Designs solutions that optimize Sales Cloud functionality, its data connections with Marketing Cloud, and features within Marketing Cloud’s suite of products
• Participates in engagements with stakeholders including assessment of new functionality requests and informing leadership of strategic resourcing implications
• Delivers strategic recommendations for most effective Marketing Cloud build using best practices all while considering dependencies, level of effort / scope
• Utilizes a blend of automation marketing, data administration / management and Salesforce implementation and management experience to provide nuanced and complex recommendations to disparate stakeholders
• Uses an expert knowledge of current Salesforce applications and product lines, including the knowledge needed to implement multiple applications in common customer scenarios
• Anticipates and mitigates risk, meets and manages customer expectations, increases customer confidence, manages solution delivery and any issues that arise, and prioritizes and escalates appropriately
• Uses deep knowledge in connecting data between Salesforce Marketing Cloud and Sales Cloud to enable campaigns
• Partners with Product Owners, Digital Marketing Strategists and Digital Producers to plan, execute, and report on campaigns utilizing Salesforce and other adjacent technologies
• Creates and presents education and training on new marketing capabilities in Salesforce

Required Qualifications:

• 5+ years of experience as a senior business analyst for marketing implementations as a consultant or internal product owner
• Expert knowledge utilizing the Salesforce platform (Marketing Cloud and Sales Cloud) for advanced marketing campaigns
• Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant, or similar certifications/credentials preferred
• Bachelor’s degree, MBA preferred
• Proficient in SQL
• Solid understanding of data management and database concepts
• Strong organizational and project management skills and the ability to prioritize work while working on multiple projects at once 
• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment
   

Requisition ID: 595556

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.