Marketing Automation Specialist

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:

As a key member of the Marketing Activation team, the Marketing Automation Specialist is responsible for the health, accuracy, and performance of automated marketing programs that support Vascular Therapies. This role will partner closely with digital marketing and cross-functional teams to optimize marketing journeys, workflows, lead management processes, and data flows. It will also support internal process improvements, training, and compliance with marketing and data standards.

This is a highly collaborative and consultative position that supports strategic business needs while continuously enhancing the efficiency and effectiveness of marketing systems, programs, and infrastructure.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. 

Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. 

Relocation:

Relocation assistance is not available for this position at this time.

Your responsibilities will include:

• Manage end-to-end execution of basic email campaigns, ensuring timely delivery and accuracy.
• Monitor campaign KPIs and deliver regular performance reports with insights and improvement recommendations.
• Conduct routine audits to ensure automations are functional, up-to-date, and free of errors.
• Develop and maintain documentation and knowledge base for processes and best practices.
• Monitor inbound lead flows, ensuring proper routing, assignment, and notifications to support timely follow-up.
• Audit lead source tracking, campaign attribution, and data integrity to support accurate funnel reporting.
• Regularly validate campaign setup to ensure alignment with reporting requirements.
• Ensure data in Salesforce and segmentation tools remains structured, enriched, and usable for operations.
• Execute data enrichment routines and collaborate with data teams to support personalization strategies.
• Confirm accurate mapping and data capture from web forms, integrations, and data imports.
• Collaborate with the marketing activation team to support campaign execution and strategic initiatives.
• Assist with testing and deployment of new platform features and third-party tool integrations.
• Participate in global BSC marketing forums to stay aligned with enterprise-wide best practices and strategies.

Required qualifications:

• Bachelor’s degree 
• Minimum of 3 years' experience in digital marketing or marketing technology.
• Minimum of 2 years' experience working with Sales Cloud/Salesforce.com.
• Minimum of 2 years' experience with marketing automation platforms (e.g., Salesforce Marketing Cloud).
• Demonstrated experience in project management with the ability to manage multiple priorities and stakeholders.
• Strong collaboration and communication skills across marketing, technical, and analytics teams.
• Proven ability to use data to drive decision-making and process improvements.

Preferred qualifications:

• Experience in medical device, healthcare capital, IT, or other regulated industries.
• Experience building and optimizing lead generation workflows and processes.
• Familiarity with data management best practices, including segmentation and enrichment.
• General understanding of email marketing best practices, data privacy regulations (e.g., GDPR, CAN-SPAM), and lead nurturing strategies.

Requisition ID: 619391

Minimum Salary: $69500 

Maximum Salary: $132000 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.