Principal Marketing Automation Manager

Additional Location(s): US-MA-Marlborough; US-MN-Arden Hills; US-MN-Minnetonka

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role

As a Marketing Automation Manager, you will lead the strategy and execution of advanced marketing automation initiatives that enable personalized, data-driven customer experiences. This role is critical in shaping how we leverage Salesforce Marketing Cloud, form and quiz platforms, and integrated technologies to deliver impactful campaigns across channels. You will partner with cross-functional teams—including Digital Marketing, Analytics, Omnichannel Marketing, and IT teams—to ensure alignment with enterprise goals and compliance standards.

Qualified candidates have demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce-integrated solutions. They are self-motivated and bring an innovative mindset to their work, along with the strong ability to nimbly adapt to changing business conditions / plans while simultaneously continuing to be proactive and drive projects to completion. This role reports to the Digital Customer Experience Manager and will be a key contributor in achieving the division’s business goals.

Work Mode:

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Strategic Leadership
  • Drive the vision for marketing automation capabilities, aligning with organizational priorities and customer engagement strategies.
  • Show up as a subject matter expert to guide stakeholders and decision-making on technology adoption and campaign design.
• Execution & Optimization
  • Responsible for execution, in partnership with IT, of complex, multi-channel campaigns and customer journeys.
  • Implement advanced segmentation and personalization strategies in collaboration with marketing managers and business analysts.

• Support program builds by attending and clarifying business asks in backlog grooming sessions and validating accuracy and consumer experience in user acceptance testing.

• • Monitor performance and partner closely with marketing analytics team to identify opportunities for optimization.
• Requirements, Documentation & Governance
  • Translate business needs into nuanced user stories and acceptance criteria for IT; manage functional requirements and fit–gap decisions.
  • Create clear process documentation, workflow maps, and enablement materials for business and technical stakeholders.
  • Uphold data privacy, consent management, and security protocols
• Collaboration & Enablement
  • Be a connector of tech, tools, and functionality.
  • Partner with IT and analytics teams to strategically integrate data sources, align processes, and move in tandem to complete projects.
  • Facilitate cross-BU alignment by sharing learnings, standards, and reusable patterns.

• Activate 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud, Formstack, Interaction Studio, ShowPad, etc.)

Required Qualifications:

• Bachelor’s degree in Marketing, Information Technology, or related field.
• A minimum of 5 years in marketing automation, senior business analysis, or Salesforce Marketing Cloud implementations (Marketo/Eloqua experience also relevant).
• Demonstrated expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile/Ad Studio), with hands-on experience building advanced campaigns.
• Strong understanding of customer data management, segmentation, CDP/Data Cloud concepts, data quality, and consent.
• Proven ability to lead complex projects, influence cross-functional teams, and deliver outcomes in a matrixed environment.
• Excellent communication, stakeholder engagement, and vendor management skills.
• Track record of continuous improvement, scalability, and innovation.

Preferred Qualifications:

• Experience with journey orchestration, lead scoring, and omnichannel testing/optimization.
• Familiarity with workflow visualization technologies (like Visio) and user story writing.
• Working knowledge of consent and data privacy best practices.
• Experience with Sales Cloud/CRM, form building, AI, and web content strategy.

Requisition ID: 621023

Minimum Salary: $99100 

Maximum Salary: $188300 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. 

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.